Lead with a Story A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

ISBN-10: 0814420303
ISBN-13: 9780814420300
Edition: 2012
Authors: Paul Smith
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Description: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and  More...

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Book details

List price: $18.99
Copyright year: 2012
Publisher: Amacom
Publication date: 9/1/2012
Binding: Hardcover
Pages: 288
Size: 6.13" wide x 9.25" long x 1.09" tall
Weight: 1.452
Language: English

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.Lead with a Storycontains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And moreWhether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Acknowledgments
Introduction
Why Tell Stories?
Envision Success
Set a Vision for the Future
Set Goals and Build Commitment
Lead Change
Make Recommendations Stick
Define Customer Service Success and Failure
Structure of a Story
Create an Environment for Winning
Define the Culture
Establish Values
Encourage Collaboration and Build Relationships
Value Diversity and Inclusion
Set Policy Without Rules
Keep It Real
Stylistic Elements
Energize the Team
Inspire and Motivate
Build Courage
Help Others Find Passion for Their Work
Appeal to Emotion
The Element of Surprise
Educate People
Teach Important Lessons
Provide Coaching and Feedback
Demonstrate Problem Solving
Help Everyone Understand the Customer
Metaphors and Analogies
Empower Others
Delegate Authority and Give Permission
Encourage Innovation and Creativity
Sales Is Everyone's Job
Earn Respect on Day One
Recast Your Audience into the Story
Getting Started
Appendix
Index

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