Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

ISBN-10: 0814415563

ISBN-13: 9780814415566

Edition: 4th 2011

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Description:

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: * Raise capital, structure agreements, and protect intellectual property* Create market-responsive sales, marketing, and globalization strategies* Establish quality control and compliance measures* Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising* And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.
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Book details

List price: $45.00
Edition: 4th
Copyright year: 2011
Publisher: Amacom
Publication date: 4/13/2011
Binding: Hardcover
Pages: 464
Size: 7.00" wide x 9.75" long x 1.75" tall
Weight: 2.288
Language: English

Preface to the Fourth Edition
Acknowledgments
The Foundation for Franchising
Leveraging Intellectual Capital to Create Growth
Opportunities and Profitable New Income Streams
Building a Franchising Program
The Foundation of Franchising
Developing the Operations and Training Programs
Developing System Standards and Enforcing Quality Control
The Regulation of Franchising
Compliance
Structuring Franchise Agreements, Area Development
Agreements, and Related Documents
Protecting the Intellectual Property of the Franchise System
Managing Disputes
Developing Sales and Marketing Strategies at the Target
Franchisee and Target Consumer Levels
Taking Your Franchise Program Overseas
Financial Strategies
Business and Strategic Planning for the Growing Franchisor
Capital Formation Strategies
Management and Leadership Issues in Building a Successful
Franchising Organization
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
Special Issues in Mergers and Acquisitions
Managing the Transfer and Renewal Process
Strategic and Structural Alternatives to Franchising
Structuring Licensing Programs and Agreements
Joint Ventures and Strategic Alliances
Resource Directory
Index
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