American Entrepreneur The Fascinating Stories of the People Who Defined Business in the United States

ISBN-10: 0814414117

ISBN-13: 9780814414118

Edition: 2009

List price: $29.95
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Description:

Ever since the first colonists landed in ¿The New World,¿ Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett¿s, Michael Milken¿s, and even Martha Stewart¿s experience in the ¿New Economy¿ of the 1990s and into today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America¿s entrepreneurs and the economy they created.
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Book details

List price: $29.95
Copyright year: 2009
Publisher: Amacom
Publication date: 9/23/2009
Binding: Hardcover
Pages: 544
Size: 6.50" wide x 9.00" long x 2.00" tall
Weight: 2.090

Gina Steer is a cookery editor, writer and broadcaster of many years' experience. She has written and contributed to a wide range of cookbooks and publications for many different publishers, including the Simple Cookery, Let's Cook and Quick and Simple cookery series for Flame Tree.Larry Schweikart was born in Mesa, Arizona on April 21, 1951. He received a B.A. in political science in 1972 and an M.A. in history in 1980 from Arizona State University and a Ph.D. in history from the University of California, Santa Barbara in 1984. He taught for one year at the University of Wisconsin before taking a position at the University of Dayton, where he still teaches. He has written more than 20 books on national defense, business, and financial history. His works include The Entrepreneurial Adventure; A Patriot's History of the United States: From Columbus's Great Discovery to the War on Terror; America's Victories: Why the U.S. Wins Wars and Will Win the War on Terror; and 48 Liberal Lies About American History: (That You Probably Learned in School).

Preface
Entrepreneurs: The Essence of Enterprise
European Settlement and Business Enterprise in the New World
Entrepreneurs in the New Nation: 1787-1840
The Entrepreneurial Explosion: 1820-1850
The Rise of Managers: 1850-1880
Entrepreneurs in the Age of Upheaval: 1850-1880
The Big Business Backlash: 1870-1920
The Emergence of a Consumer Market: 1880-1920
Deliverance and Despair: 1920-1939
Business in War and Postwar America: 1940-1960
Business's Winter of Discontent: 1960-1982
Business in Renaissance: 1982-1989
The New Economy: The 1990s
Americans and the Global Market
Epilogue: The Recession Returns
Notes
Index
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