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First in Thirst How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

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ISBN-10: 0814410952

ISBN-13: 9780814410950

Edition: N/A

Authors: Darren Rovell

List price: $19.95
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Description:

Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present.
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Book details

List price: $19.95
Publisher: AMACOM
Publication date: 9/2/2005
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.660
Language: English