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Whoever Tells the Best Story Wins How to Use Your Own Stories to Communicate with Power and Impact

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ISBN-10: 0814409148

ISBN-13: 9780814409145

Edition: 2007

Authors: Annette Simmons

List price: $22.00
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Book details

List price: $22.00
Copyright year: 2007
Publisher: AMACOM
Publication date: 5/9/2007
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.078
Language: English

Thinking in story
Story thinking : what does that even mean?
What is story?
Training your brain
Telling stories that win
Finding stories to tell
Who-I-am stories
Why-I-am-here stories
Teaching stories
Vision stories
Value-in-action stories
I-know-what-you-are-thinking stories
Perfecting the craft
Experience is sensory
The gift of brevity
Brand, organizational, and political stories
Point of view
Story listening
Call to action