Future Savvy Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

ISBN-10: 0814409121

ISBN-13: 9780814409121

Edition: 2008

Authors: Adam Gordon
List price: $24.95 Buy it from $7.91
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Description: "Future Savvy gives you a battery of critical tests to apply to any forecast in order to assess its validity and its relevance to your business's strategic decisions." "The author synthesizes powerful analytical tools into a template that allows you to apply "forecast filtering," a systematic deconstruction that accounts for all possible sources of inconsistency, fallibility, or bias in any presentation of predictive information."--BOOK JACKET.

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Book details

List price: $24.95
Copyright year: 2008
Publisher: Amacom
Publication date: 9/24/2008
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.276
Language: English

Acknowledgments
Introduction
Recognizing Forecast Intentions
The Quality of Information: How Good Is the Data?
Bias Traps: How and Why Interpretations Are Spun
Zeitgeist and Perception: How We Can't Escape Our Own Mind
The Power of User Utility: How Consumers Drive and Block Change
Drivers, Blockers, and Trends
The Limits of Quantitative Forecasting
A Systems Perspective in Forecasting
Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong
Applying Forecast Filtering
Questions to Ask of Any Forecast
Further Reading
Index
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