Future Savvy Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Name: Future Savvy Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change
Price: 10.37 USD
Availability: InStock
ISBN: 9780814409121

ISBN-10: 0814409121

ISBN-13: 9780814409121

Edition: 2008

Authors: Adam Gordon

List price: $24.95

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Description:

"Future Savvy gives you a battery of critical tests to apply to any forecast in order to assess its validity and its relevance to your business's strategic decisions." "The author synthesizes powerful analytical tools into a template that allows you to apply "forecast filtering," a systematic deconstruction that accounts for all possible sources of inconsistency, fallibility, or bias in any presentation of predictive information."--BOOK JACKET.

Book details

List price: $24.95
Copyright year: 2008
Publisher: AMACOM
Publication date: 9/24/2008
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.276
Language: English



Acknowledgments


Introduction



Recognizing Forecast Intentions



The Quality of Information: How Good Is the Data?



Bias Traps: How and Why Interpretations Are Spun



Zeitgeist and Perception: How We Can't Escape Our Own Mind



The Power of User Utility: How Consumers Drive and Block Change



Drivers, Blockers, and Trends



The Limits of Quantitative Forecasting



A Systems Perspective in Forecasting



Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong



Applying Forecast Filtering



Questions to Ask of Any Forecast


Further Reading


Index