Billy, Alfred, and General Motors The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History

ISBN-10: 0814408699

ISBN-13: 9780814408698

Edition: 2006

Authors: William Pelfrey
List price: $27.95
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Description: One industry has had more impact on life in America than any other before or since. Here is the story of two men and one company at the start of it all. Billy, Alfred, and General Motors is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and sea changes in business, industry, politics, and culture. The book includes vivid portraits of the legends of the golden age of the automobile, from ?Crazy? Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland.

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Book details

List price: $27.95
Copyright year: 2006
Publisher: Amacom
Publication date: 3/27/2006
Binding: Hardcover
Pages: 336
Size: 6.00" wide x 9.25" long x 1.50" tall
Weight: 1.430
Language: English

Acknowledgments
A Note on Sources and Permissions
Introduction: What They Wrought
1920
America and the General on a Roll Losing a Man Named Chrysler The Eve of Showdown
A Precocious Dropout Forges His First Empire
A Hands-On Education Sins of the Fathers Just a Short Ride Across Town Selling Billy Durant, Then Selling the Product A Bitter Lesson in Production Control From Start-Up to Industry Leader
A Quiet Student Becomes a First-Class Supplier
Staying on Message A Most Serious Young Man Early Risk and Turnaround Seeing a New Market
A New Machine Creates a New Order
An Ancient Idea Slowly Takes Hold Enter Ransom Olds Leland
Master of Precision Henry Ford and His Demons Leland Is in, Cadillac Is Born Alfred Meets Henry .. and Henry Rises Again
Restless in Flint, Antsy in New York
The Good Life in Flint Spared the Strife .. for the Time Being A Different Routine for Billy's Executive Team A Hardy
Man Takes the Plunge Without Billy Billy Takes a Sabbatical David Buick Takes His Shot Enter the Briscoe Boys and Whiting of Flint
The Dropout's Next Big Thing
Making It a Go Another Industry Precedent, and an Early Jab from Alfred Billy Finds a New Flame Buick Triumphant No Legacy for David A Shakeout on the Horizon
Birth of a General
A Hyatt Customer Prepares to Shift into High Gear Henry Ford's Different Product Strategy Billy Takes Another Call
Billy Brings the Big Four Together .. Henry Ford Kills Morgan's Big Deal Billy Cuts His Own Deal No Headlines for Billy's Newborn
Shooting for the Stars
Putting the House of Olds in Order by Cutting the Baby in Quarters
Cadillac Makes Itself the World Standard .. Despite Slumping Sales Wooing the Lelands
One More Run at Henry Ford The Great Race .. and More Great Opportunities
A Whirling Dervish Unconstrained
Down but Hardly Out
Billy Says Goodbye .. for Now A Case of Conspiracy or Prudence?
Henry Pulls Away .. and Brings America with Him Heady but Precarious Days for Sloan the Supplier
The Bankers Turn to James Storrow, Brahmin Billy Champions a Former Prot�g�
Every Executive Recruiter's Dream Candidate
Walter Chrysler The Bankers' Bottom Line Enter Kettering with His Self-Starter
The Bankers' Philosophy vs. Henry Ford's
Beating the Odds with Chevrolet
Taking on the Model T .. Slowly A Different Way to Build Brand Awareness and Community Relations Finally, the Long-Awaited Hit Henry Again Changes the Game The Guardian from Delaware and His Right Hand
A Boardroom Coup Like None Before or Since
The Mother of All Proxy Battles Another Clash of Philosophies: Pierre vs. Billy on Corporate Governance Cementing the Base: Step One, Locking in Chrysler Step Two, Luring Alfred into the Fold Alfred Moves Up with Billy
The Founder's Grip Slips Again
Henry Ford's Plunge into Pacifism, Politics, and Prejudice Billy Durant vs. the Lelands Good Times on the New Jersey Shore, but Not on Wall Street The Wizard Gambles Again .. and Dilutes His Power
A Last Good-Bye to the Baby
Prelude to the Crisis General Motors' Response vs. Ford Motor's
The Founder Has His Own Doubts as His Leadership Team Remains Mute Done in by the Street .. Again Billy Does Right by His Baby The End of an Era
Alfred Pulls the Ranks Together
Pierre Comes Out from Behind the Curtain Kettering's Copper-Cooled Engine From Standoff to Near Meltdown Defying the Consultants to Save Chevrolet Decentralized Operations with Coordinated Control Henry Ford Misses a Sea Change in the Market A Car for Every Purse and Purpose
From Transformation to Domination
A New Paradigm for Product Design The Annual Model Change Beyond the United States Nonautomotive Forays and Legacies Financial (and Other) Controls Attracting, Developing, and Holding the Best Talent at All Levels Unrest in the Ranks Politicians and Executives Don't Mix The Finest Hour: General Motors Goes to War for America The Sloan Philosophy and Legacy of Winning
Epilogue: What's Good for General Motors
Chronology of Key Events
Notes
Selected Bibliography
Index
About the Author
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