Accidental Entrepreneur 50 Things I Wish Someone Had Told Me about Starting a Business

ISBN-10: 0814401678

ISBN-13: 9780814401675

Edition: 2008

List price: $17.95 Buy it from $1.34
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Description: Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesnt. With hard-won wisdom and empathy, she shows readers: the 8 questions everyone should ask up front the top 10 traits of the successful entrepreneur how to obtain a license and sellers permit the best way to create a business plan 10 simple ways to get referrals the 6 secrets of marketing a business smart tips for investing and finance ways to avoid burnout how to avoid the 7 biggest pitfalls in business Starting ones own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

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Book details

List price: $17.95
Copyright year: 2008
Publisher: Amacom
Publication date: 5/26/2008
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English

Foreword
Acknowledgments
Introduction
What is an Entrepreneur, Anyway?
Eight Questions to Ask Before You Start a Business
Myths About Going into Business for Yourself
Take the Entrepreneur Quiz!
Ready, Set, Go!
The Entrepreneurial Mystique
Taking the Leap
Ten Traits of the Successful Entrepeneur
Know Why You're Going into Business
Tune Up Your Entrepreneurial Skills
Avoid the Seven Common Pitfalls in Business
Taking Care of Business
A Name That Grows with Your Business
A Checklist for Setting Up Your Business
Are You an Independent Contractor or an Employee?
Which Business Structure Is Best for You?
To Partner or Not to Partner
Partnerships That Work
Why a Business Plan?
Target Your Market!
Put Your Own Money on the Line: Investing and Financing
What do You Bring to the Party?
What Motivates You to Keep Going?
If You're the Boss, Who Keeps You Accountable?
Magic Formula: Intuition and Intention
Making Procrastination Work for You
What Stops You in Your Tracks: Self-Sabotage and Resistance
The Isolation of the "SoloPreneur"
Burnout: How to De-Stress
How Do You Spell Success?
A Fork in the Road: Which Way Do You Go?
Market and Sell Your Socks Off!
Mind Your Ps and Qs
Why Market Research?
Going Green and Saving the Environment
Six Secrets of Marketing Your Business
Marketing = Sales!
Ten Simple Ways to Get Referrals
Six Sales Tips to Help You Sell with Confidence
How to Get Unstuck in the Sales Cycle
Position Yourself to Sell a Solution
Why Customers Should Buy from You
Strategic Networking
Customer Service as a Sales Tool
How to Cultivate That "Something Special" in Your Business
How to Warm Up to Cold Calls
Landing Consulting Gigs
Dealing with Downtime in Your Business
Get Connected to the Web for Profit
Keep-in-Touch Marketing Using the Internet
Tips from Tech-Savvy Entrepreneurs
Six Ways to Promote Your Business via the Web
Your Web Promotion Action Plan
Success Stories of Seasoned Web-Based Entrepreneurs
Making Room for More Business
Expanding Your Business
How to Tickle Your Customers
Hire Wisely the First Time
Retaining Good Employees
Action Plan-What's Next?
Your Business from A to Z
Index
About the Author
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