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Writing Opinion for Impact

ISBN-10: 0813807514
ISBN-13: 9780813807515
Edition: 2nd 2004 (Revised)
Authors: Conrad C. Fink
List price: $65.95 Buy it from $29.83 Rent it from $17.96
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Description: Good editorial writing has the potential to start a war - or avoid one. Is it any wonder event the most experienced journalists find opinion writing important and fascinating? In this fully updated and revised second edition of Writing Opinion for  More...

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Book details

List price: $65.95
Edition: 2nd
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/22/2004
Binding: Paperback
Pages: 356
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.738
Language: English

Good editorial writing has the potential to start a war - or avoid one. Is it any wonder event the most experienced journalists find opinion writing important and fascinating? In this fully updated and revised second edition of Writing Opinion for Impact, author Conrad Fink provides the guidance for translating the basics into opinion writing that is reasoned, forceful, responsible, engaging and readable. New to this edition is a stand-alone chapter on Commentary for Cyberspace and Broadcast, with an expanded discussion of writing for online publications, including a discussion of Slate, other Internet services, and blogs. Also new to this edition is the inclusion of full-length editorials complete with the author 's commentaries that elaborate on teaching points from the chapters. These editorial reprints and author commentaries include: editorials from leading newspaper and magazine publications; a political commentary column; a humor column; a sports column; a film review; and columns on business and lifestyle. New or expanded coverage also includes: discussion of plagiarism and outright lying that struck column-writing in recent years; staying fair and balanced in reporting; computer assisted reporting, including Web sites; career progression for columnists; the trend toward campus newspaper columns containing frank sex advice. Aspiring editorial writers and columnists - whether students or journalists in transition - will find the second edition of Writing Opinion for Impact an invaluable guide to the responsibilities, techniques, and art of opinion writing.

Introduction.Acknowledgments
Setting the Scene
The Responsibilities of Opinion Writers
Identifying Issues for Comment
Reporting and Researching Your Opinions
Writing to Win Readers
Writing Newspaper Editorials
Writing Magazine Editorials
Writing Personal Columns
Commentary That Hits Hard
Amusing, Entertaining or Making 'em Cry
The Fun and Business of Sports
Arts Reviews and Criticism
You and Arts Commentary
Extra Dimensions in Commentary and Opinion
Specialty Columns and Comment
Commentary for Cyberspace and Broadcast
On Campus Today: How It's Done
You and the Law: Write Defensively!
Avoiding Legal Traps for Opinion Writers
Name Index
Subject Index

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