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Campaigns and Elections American Style

ISBN-10: 0813348358
ISBN-13: 9780813348353
Edition: 4th
List price: $52.50 Buy it from $20.28
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Book details

List price: $52.50
Edition: 4th
Publisher: Westview Press
Publication date: 7/30/2013
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.210
Language: English

James A. Thurber is Distinguished University Professor and Director of the Center for Congressional and Presidential Studies at American University. He is author or editor of numerous titles including, most recently, new editions of the classics, Rivals for Power: Presidential-Congressional Relations (2009) and (with Candice J. Nelson) Campaigns and Elections American Style: Transforming American Politics (2009).

Acknowledgments
Understanding the Dynamics and the Transformation of American Government
Creating a Winning Campaign Strategy
The Use of Survey Research in Campaigns
Money, Politics, and Policy: Campaign Finance Before and After Citizens United
Fundraising Strategies in the 2012 Presidential Campaign
Differences of Degree: Issue Agendas in a Polarized Media Environment
How the Media Covered the 2012 Election: The Role of Earned Media
Dimensions of Campaigns in the Age of Digital Networks
The Ground Game: Fieldwork in Political Campaigns
The Evolution of Microtargeting
Voter Turnout in the 2012 Election
Election Law Is the New Rock 'n' Roll
Republican Strategies and Tactics in the 2012 Primary and General Elections
Campaigns Matter
About the Contributors
Index

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