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Campaign Manager Running and Winning Local Elections

ISBN-10: 0813344514
ISBN-13: 9780813344515
Edition: 4th 2010
Authors: Catherine Shaw
List price: $46.00
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Description: Featuring invaluable insight from an expert author,The Campaign Manageroffers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as  More...

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Book details

List price: $46.00
Edition: 4th
Copyright year: 2010
Publisher: Westview Press
Publication date: 12/22/2009
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

Featuring invaluable insight from an expert author,The Campaign Manageroffers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts-including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts-and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom,The Campaign Manageris the best way to kick-start a local campaign. Contents 1. Precinct Analysis 2. The Campaign Team 3. The Campaign Brochure 4. The Volunteer Organization 5. Fund-Raising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote 12. The Campaign Flowchart 13. After the Ball Appendix: Conducting a Precinct Analysis

Preface
How to Use This Handbook
The Framework
The Layout
Know the Law
The Ten Commandments of Campaigning
The Cardinal Sins of Campaigning
Precinct Analysis: The Sinners, the Saints, and the Savables
Context of Neighborhood
Independents
The Undervote
Finding Swing Voters
The Campaign Team
The Campaign Committee
Campaign Committee Packets
The Treasurer
The Campaign Manager
Ten Tips for Campaign Managers
The Campaign Chair or Co-Chairs
Finding Volunteers
Potential Volunteer Sources
Volunteer Sign-Up Sheet
The Campaign Brochure
Campaign Theme and Message Development
Polling
Brochure Development
Campaign Slogans
Logo
Layout
Voters' Pamphlet
The Volunteer Organization
Methodology
Phone Banks
Phone Bank Locations
Clerical Workers
Time Allotments for Volunteer Tasks
Fund-Ratsing
Early Endorsements=Early Money=Early Media Buys
Campaign Budget
Direct Mail for Money
Special Events
Candidate Calls to Raise Money
Calling for Money for Ballot Measures
Raising Money on the Web
The Campaign Finance Committee
Campaign Finance Committee Packets
Tips for Successful Fund-Raising
Fund-Raising Ideas That Take Less Than One Month of Preparation
�Hey, Big Spender�
The World's Smallest Brochure: Direct Mail That Works
Keeping Track of Donations
Lawn Signs
To Be or Not To Be
Logo and General Information
Location, Location, Location
Preparing for the First Day
Field Signs
Maintenance of Signs
Lawn Sign Removal
Bumper Stickers and Buttons
Targeting Voters
Finding the Likely Voter
Partisan Gaps
Canvassing
Direct Mail
Tracking Polls
Media
Print Media: Paid and Unpaid
Fielding Questions from the Press
Radio and Television
Choosing Your Media Specialist or Team
Web Page and YouTube
The Candidate
The Lay of the Land
Packaging the Candidate
Stay on Your Message
Outsider Campaign Versus Incumbent Campaign
Debates
Fielding Negative Questions
Developing Your Public Speaking Skills
Write-In, Third-Party, and Nonpartisan Candidates
Media and the Candidate
Negative Campaigning
Ten Dos and Don'ts of Attacks
Thank-You Notes
The Issue-Based Campaign
Initiative and Referendum
Local Preemption
Polling and the Issue-Based Campaign
Speakers' Bureau
Recall
A Petition Is Pulled
Saving Our Libraries
Investing in Education
Packaging the Issue-Based Campaign
Flies in the Ointment: The Double Majority, Independents and the Super Majority
The State Initiative and Referendum Process
Getting Out the Vote (GOTV)
The Essentials
Identifying Your Voters
Last-Minute Efforts to Persuade Voters
Poll Watching
Phoning
The Absentee Ballot and Early Vote
Vote by Mail
Organizing the GOTV Phone Banks
The Campaign Flowchart
Settin Up a Preliminary Flowchart
Finalizing the Flowchart
The Campaign Calendar
After the Ball
Facing Election Night
Retiring a Campaign Debt
Afterword
Notes
Appendix
Conducting a Precinct Analysis
Assigning the Undervote
Predicting Voter Turnout
Alternatives for Finding Swing Voters
Votes Needed to Win (VNW)
About the Author
Index

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