Beijing Jeep A Case Study of Western Business in China

ISBN-10: 081333327X
ISBN-13: 9780813333274
Edition: 1997
Authors: Jim Mann
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Book details

List price: $50.00
Copyright year: 1997
Publisher: Westview Press
Publication date: 3/28/1997
Binding: Paperback
Pages: 352
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

James Mann is one of the world's leading car and motorcycle photographers and authors with more than 20 years' experience shooting for car and bike publications, the motor industry, and commerce all over the world. His work has appeared within and on the covers of more than 55 books and has provided stunning visuals for numerous magazines, including Classic and Sports Car, where he has been on the staff for 23 years, as well as CAR, Automobile Quarterly, Autocar, Motorsport, and Automobile magazines, among many others. � Official Website: www.jamesmann.com On Twitter: @JamesMann

Acknowledgments
Prologue
Introduction
Outside Looking In
Making the Deal
Mao Tais and Friendship
Getting Nowhere
Bargaining Around the World
Hoopla
Ceremonial Occasions
Presidents and Megabucks
Living in China: The Lost Boys
Arriving at the Plant
Chinese Consumers and Japan
Launching the Cherokee
The Newcomer
Of Premiers and Rockefellers
An Outpouring of Grievances
Inside the Plant: The Cultural Divide
Showdown in May
Model Company
The Return
Corporate Takeover in the People's Republic
Departures
A Very Long Haul
Exodus
Conclusion
Epilogue
Notes
Index
About the Book and Author

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