Attitudes and Persuasion Classic and Contemporary Approaches

ISBN-10: 081333005X
ISBN-13: 9780813330051
Edition: 1996
List price: $54.00 Buy it from $26.29
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Description: This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each  More...

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Book details

List price: $54.00
Copyright year: 1996
Publisher: Westview Press
Publication date: 1/26/1996
Binding: Paperback
Pages: 336
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.276
Language: English

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

John T. Cacioppo is Tiffany and Margaret Blake Distinguished Service Professor in the Department of Psychology, Director of the Social Psychology Program, and Co-Director of the Institute for Mind and Biology at the University of Chicago.

Foreword
Preface
Acknowledgments
Introduction to Attitudes and Persuasion
Notes
Conditioning and Modeling Approaches 2
Notes
The Message-Learning Approach 3
Notes
Judgmental Approaches 4
Notes
Motivational Approaches
Notes
Attributional Approaches
Notes
Combinatory Approaches 7
Notes
Self-Persuasion Approaches
Notes
Epilog: a General Framework for Understanding Attitude Change Processes 9
Notes
References
Author Index
Subject Index

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