Building Strong Congregations : Attracting, Serving, and Developing Your Membership

Name: Building Strong Congregations : Attracting, Serving, and Developing Your Membership
Price: 11.46 USD
Availability: InStock
ISBN: 9780812704907

ISBN-10: 0812704908

ISBN-13: 9780812704907

Edition: 2009

Authors: Bruce Wrenn, Philip Kotler, Norman Shawchuck

List price: $29.99

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Book details

List price: $29.99
Copyright year: 2009
Publisher: Autumn House Publishing Company
Publication date: 2/1/2009
Binding: Hardcover
Pages: 558
Size: 6.40" wide x 9.25" long x 0.37" tall
Weight: 1.980
Language: English

List of Exhibits	p. 9
Preface	p. 13
Introduction	p. 19
Marketing and Religion in a Dynamic Environment	p. 23
The Intersection of Marketing and Religion	p. 25
The Heart of Twenty-first-Century Marketing	p. 50
Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministry	p. 72
Adopt a Marketing Philosophy	p. 77
Serving People Effectively: The Responsive Congregation	p. 79
Develop an Understanding	p. 100
How to Understand: Marketing Research	p. 102
What to Understand: Factors Influencing Behavior	p. 149
Plan the Marketing Strategy	p. 185
Thinking Like a Marketing Strategist: Fundamental Marketing Concepts	p. 187
Market Segmentation, Targeting, and Positioning	p. 249
Strategic Marketing Planning	p. 301
Design and Implement the Marketing Tactics	p. 340
Product, Price, and Place Decisions	p. 342
Marketing Communication Decisions	p. 394
Fund-raising Decisions	p. 470
Connect With Exchange Partners	p. 495
Fellowship Marketing	p. 497
Evaluating Our Program	p. 535
Resource Guide	p. 548
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