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Art Direction + Editorial Design

ISBN-10: 0810993775
ISBN-13: 9780810993778
Edition: 2007
List price: $32.50 Buy it from $16.43
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Description: Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and  More...

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Book details

List price: $32.50
Copyright year: 2007
Publisher: Abrams, Inc.
Publication date: 10/1/2007
Binding: Paperback
Pages: 208
Size: 8.50" wide x 10.25" long x 1.00" tall
Weight: 2.046

Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and comprehensive guide to visual journalismthe design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field. Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brle, David Carson, Felix Dennis, Fernando Gutirrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.

Editorial design
What is editorial design
The different forms of editorial design
The people who make it happen
The tempo and deadlines
The evolution of the printed page
Anatomy of a publication
Branding and identity
The cover
Inside the publication
The role fo copy
Image treatment
Creating layouts
Principal components of a layout
Determining factors in layout construction
Harmony and discord
Style - what is it, how do you get it, how do you deliver it?
How to convert inspiration into a layout
Essential design skills
Page preparation and grids
Choosing and using type
Artwork skills and production issues
Acquiring, evaluating, and using images
Consistency without monotony
Redesigning - when and why?
Looking back, looking forward
Looking back-motivating and underlying principles
Case studies - designers and publications
Looking forward
Additional material
Mini biographies
Type foundries
Glossary
Further reading

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