Marketing to Moviegoers A Handbook of Strategies and Tactics, Third Edition

ISBN-10: 0809331969

ISBN-13: 9780809331963

Edition: 3rd 2013

Authors: Robert Marich

List price: $34.95 Buy it from $8.44
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Book details

List price: $34.95
Edition: 3rd
Copyright year: 2013
Publisher: Southern Illinois University Press
Publication date: 1/30/2013
Binding: Paperback
Pages: 432
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

List of Figures
List of Tables
Acknowledgments
Introduction
Creative Strategy
Market Research
Traditional Media Advertising
Marketing in Digital Media
Promotional Tie-ins and-Product Placement
Licensed Merchandise
Publicity
Distribution to Theaters
Exhibition
Major Studios
Independent Distributors
Foreign-Language Films
Prints and Advertising Funds
Glossary
Index
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