Cold War Holidays American Tourism in France

ISBN-10: 0807855480

ISBN-13: 9780807855485

Edition: 2004

Authors: Christopher Endy
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Description: Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas. From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power. A lively array of voices informs Endy's analysis: Parisian hoteliers and caf waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

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Book details

List price: $35.00
Copyright year: 2004
Publisher: University of North Carolina Press
Publication date: 5/3/2004
Binding: Paperback
Pages: 304
Size: 6.12" wide x 9.25" long x 0.75" tall
Weight: 0.946

Acknowledgments
Abbreviations
Introduction : consumerism, the Cold War, and globalization
Rationed pleasure : leisure before and after the war
Fellow travelers : the rise of tourism in U.S. foreign policy
Radiance or colonization? French divisions over American tourism
Making France save for middle-class Americans : the Marshall plan and the French hotel industry
Pleasure with a purpose : the struggle to create an Atlantic community
The ugly American : the travel boom and the debate over mass culture
The rude French : modernity and hospitality in de Gaulle's France
The dollar challenge : the persistence of consumerism in the 1960s
Conclusion : nations and global history
Notes
Selected bibliography
Index
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