Cold War Holidays American Tourism in France

Name: Cold War Holidays American Tourism in France
Price: 5.33 USD
Availability: InStock
ISBN: 9780807855485

ISBN-10: 0807855480

ISBN-13: 9780807855485

Edition: 2004

Authors: Christopher Endy

List price: $42.50

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Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas. From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in…

Book details

List price: $42.50
Copyright year: 2004
Publisher: University of North Carolina Press
Publication date: 5/3/2004
Binding: Paperback
Pages: 304
Size: 6.12" wide x 9.25" long x 0.68" tall
Weight: 0.946
Language: English



Acknowledgments


Abbreviations


Introduction : consumerism, the Cold War, and globalization



Rationed pleasure : leisure before and after the war



Fellow travelers : the rise of tourism in U.S. foreign policy



Radiance or colonization? French divisions over American tourism



Making France save for middle-class Americans : the Marshall plan and the French hotel industry



Pleasure with a purpose : the struggle to create an Atlantic community



The ugly American : the travel boom and the debate over mass culture



The rude French : modernity and hospitality in de Gaulle's France



The dollar challenge : the persistence of consumerism in the 1960s


Conclusion : nations and global history


Notes


Selected bibliography


Index