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Ethical Chic The Inside Story of the Companies We Think We Love

ISBN-10: 0807000604
ISBN-13: 9780807000601
Edition: N/A
Authors: Fran Hawthorne
List price: $19.00 Buy it from $2.12
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Description: Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they lookhot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind  More...

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Book details

List price: $19.00
Publisher: Beacon Press
Publication date: 3/19/2013
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.682
Language: English

Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they lookhot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? InEthical Chic,award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices,Ethical Chicis a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.From the Hardcover edition.

FRAN HAWTHORNE is Senior Contributing Editor of Institutional Investor and has connections deep within the business and finance communities. Hawthorne has been covering health care and business for more than twenty years for Fortune, Crain's New York Business, and other publications, and she now writes regularly for such newspapers and magazines as the New York Times, Worth, and Self. She is the author of The Merck Druggernaut, which is also published by Wiley.

Author's Note
Introduction The Image
Tom's of Maine Woodstock Toothpaste
Timberland How Green Is My Leather
Starbucks Coffee as a Brand Name
Apple The Coolest of Them All
Trader Joe's Are We Having Fun Yet?
American Apparel Sex and the T-Shirt
The Reality
Acknowledgments
Notes

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