Integrated Approach to Communication Theory and Reserach

ISBN-10: 0805863826

ISBN-13: 9780805863826

Edition: 2nd 2009 (Revised)

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Description: This volume provides an integrated overview of communication study for the student. In preparing to teach introductory graduate courses, the authors could not find a single text that provided both theoretical coverage of the broad scope of communication study, as well as a text that integrated the theory with the research. This book puts theory into research and explains how research operates within theory. To explicate the integration process, the chapter contributors-experts in their respective areas-offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields.

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Book details

List price: $109.95
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Publication date: 11/7/2008
Binding: Paperback
Pages: 592
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 2.244
Language: English

Preface to the 1996 Edition
Preface to Second Edition
Studying "Theory" - Doing "Research"
Integrating Theory and Research: Starting with Questions
Thinking about Theory
Thinking Quantitatively
Thinking Qualitatively: Hermeneutics in Science
Mass Communication: Approaches and Concerns
Mass Communication Theory and Research: Concepts and Models
Media Gatekeeping
The Agenda-Setting Role of the News Media
Cultivation Analysis: Research and Practice
Theories and Methods in Knowledge Gap Research
Uses and Gratifications
Spiral of Silence: Communication and Public Opinion as Social Control
International Communication
Violence and Sex in the Media
Social Science Theories of Traditional and Internet Advertising
Human Communication Approaches and Concerns
Human Communication Theory and Research: Traditions and Models
The Rhetorical Perspective: Doing, Being, Shaping, and Seeing
Persuasion
Interpersonal Communication
Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture
Intercultural Communication
Intrapersonal Communication and Imagined Interactions
Nonverbal Communication
Small Group Communication
Watch Your Neighbor Watching You: Applying Concertive Control in Changing Organizational Environments
Integrated Approaches to Communication
Internet Communication
Organizational Legitimacy: Lessons Learned from Financial Scandals
Diffusion of Innovations
Credibility
Political Communication
Public Relations and Integrated Communication
Health Communication
Feminist Theory and Research
Communication Ethics
Future of Theory and Research in Communication
Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences
The Future of Communication Theory and Research
Contributors
Index
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