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Introduction | |
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What is Media Ethics? | |
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Ethics and the act of communication | |
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Ethics or morals? | |
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The media and morality | |
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Moral Excuses | |
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Can personal ethics become professional ethics? | |
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Media similarities: The common threads | |
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Media differences: A coat of many colors | |
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Forming ethical standards for the mass media | |
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Can the Media Be Ethical? | |
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Moral Claimants, Obligation, and Social Responsibility | |
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Relationships among media and their claimants | |
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Ethical applications | |
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What does it all mean? | |
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The Media and Professionalism | |
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Are the media professions? | |
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The professional-client relationship | |
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Codes | |
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Profession versus professionalism: If it walks like a duck… | |
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Theoretical Approaches to Ethics | |
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Why can't we all be right? The dilemma of relativism | |
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Why we reason the way we do | |
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Social contract theory | |
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The argument over means and ends | |
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Non-consequential ethical theories | |
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Consequential ethical theories | |
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Virtue ethics | |
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The ethic of care | |
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Free speech theories | |
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Liberty-limiting principles | |
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How to choose applicable theories | |
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A Checklist for Ethical Decision Making | |
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A Checklist for Moral Decision Making | |
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An Example | |
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What's it all mean? | |
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Meta-issues Across the Media | |
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To tell the truth | |
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Truth and the Act of communication | |
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Can We Tell Truth From Fiction? | |
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Avoiding Harm | |
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The Right Thing To Do | |
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Meta-issues in Public Relations and Advertising | |
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What's the difference between PR and advertising? | |
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Public relations, advertising, and the first amendment | |
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Ethics and persuasion | |
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Propaganda versus persuasion | |
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What does it all mean? | |
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Ethics and Public Relations | |
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What is public relations? | |
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Ethical approaches specific to public relations | |
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Special issues in public relations ethics | |
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What does it all mean? | |
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Ethics and Adverting | |
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What is advertising? | |
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Ethical approaches Specific to Advertising | |
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Special issues in advertising ethics | |
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Further use of the means-ends paradigm | |
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What does it all mean? | |
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Ethics in News Journalism | |
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Meta-issues in news journalism | |
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Ethical Approaches Specific to News Journalism | |
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Special issues in journalism ethics | |
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What does it all mean? | |