Business in Front of the Box

ISBN-10: 0805858520
ISBN-13: 9780805858525
Edition: 2012
List price: $44.95 Buy it from $25.13
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Description: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the  More...

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Book details

List price: $44.95
Copyright year: 2012
Publisher: Routledge
Publication date: 4/12/2012
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.594
Language: English

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audiencetraces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience:The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.

Acknowledgments
Introduction: Audience Ratings in the Twenty-First Century: The Digitalization of Media Audiences
Analog
Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives
Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative
Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative
Digital
Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative
Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative
Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative
Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative
Conclusion
References
Index

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