Statistical Methods for Communication Science

ISBN-10: 0805854878
ISBN-13: 9780805854879
Edition: 2005
Authors: Andrew F. Hayes
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Description: Statistical Methods for Communication Scienceis the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers  More...

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Book details

List price: $125.00
Copyright year: 2005
Publisher: Routledge
Publication date: 5/25/2005
Binding: Hardcover
Pages: 304
Size: 7.50" wide x 10.50" long x 1.50" tall
Weight: 2.530
Language: English

Statistical Methods for Communication Scienceis the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

Andrew Hayes (Ph.D., Cornell University; B.A., San Jose State University) holds joint appointments in Communication and Psychology at The Ohio State University. His training is in quantitative psychology and his specialties are research methodology, psychometrics, data analysis, and the application of psy�chological knowledge and theory to communication processes.� He has published in the statistical meth�odology, social psychology, and public opinion literatures and is author of the forthcoming book Statisti�cal Methods for Communication Science (LEA).

Preface
Statistics and Communication Science
Fundamentals of Measurement
Sampling
Data Description and Visualization
Fundamentals of Probability
Assessing and Quantifying Reliability
Parameter Estimation
Hypothesis Testing Concepts
Testing a Hypothesis About a Single Mean
Comparing Two Independent Groups
Some Tests for Categorical Variables
Simple Linear Regression
Multiple Linear Regression
Single Factor Analysis of Variance
Analysis of Covariance: ANOVA With Statistical Controls
Interaction
Appendices

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