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| Preface | |
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| The Development of Sports Media | |
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| Sports and Media in the Ancient Mediterranean | |
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| A Historical Overview of Sports and Media in the United States | |
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| Sports and Media Through the Super Glass Mirror: Placing Blame, Breast-Beating, and a Gaze to the Future | |
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| The Coverage and Business of Sports Media | |
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| Sports Media: A Modern Institution | |
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| Sports Content on U.S. Television | |
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| The Coverage of Sports in the Print Media | |
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| The Coverage of Sports on Radio | |
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| Broadcast Television and the Game of Packaging Sports | |
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| The Coverage of Sports on Cable TV.M. Real,Sports Online: The Newest Player in Mediasport | |
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| Sports Fiction: Critical and Empirical Perspectives | |
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| Alternative Media Versus the Olympic Industry | |
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| World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002 | |
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| Gender Warriors in Sport: Women and the Media | |
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| Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion | |
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| 60 Seconds to Air: Television Sports Production Basics and Research Review | |
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| Sports Economics and the Media | |
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| Sports Sponsorship | |
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| Sports Media Audiences | |
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| Why We Watch and Enjoy Mediated Sports | |
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| The Causes and Consequences of Sport Team Identification | |
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| Sports, Violence, and the Media | |
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| Televised NFL Games, the Family, and Domestic Violence | |
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| Fantasy Sports: History, Game Types, and Research | |
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| An Untapped Field: Exploring the World of Virtual Sports Gaming | |
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| The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace | |
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| Critical Perspectives on Sports Media: Cases and Issues | |
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| Sport and Globalization: Key Issues, Phrases, and Trends | |
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| Sport, the Media, and the Construction of Race | |
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| Couching Tiger, Hidden Blackness: Tiger Woods and the Disappearance of Race | |
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| Women, Team Sports, and the WNBA: Playing Like a Girl | |
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| Thinking Through Power in Sport and Sport Media Scholarship | |
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| A World of Criminals or Media Construction?: Race, Gender, Celebrity, and the Athlete/Criminal Discourse | |
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| Sporting Bodies | |
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| Sports Mascots and the Media | |
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| Disability and Sport: (Non)Coverage of an Athletic Paradox | |
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