Handbook of Sports and Media

ISBN-10: 0805851895
ISBN-13: 9780805851892
Edition: 2006
List price: $105.00 Buy it from $12.99
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Description: This distinctive "Handbook" covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical  More...

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Book details

List price: $105.00
Copyright year: 2006
Publisher: Routledge
Publication date: 4/17/2006
Binding: Paperback
Pages: 652
Size: 7.00" wide x 9.75" long x 1.50" tall
Weight: 2.882

This distinctive "Handbook" covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the "Handbook of Sports and Media" is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

Textbook author.

Preface
The Development of Sports Media
Sports and Media in the Ancient Mediterranean
A Historical Overview of Sports and Media in the United States
Sports and Media Through the Super Glass Mirror: Placing Blame, Breast-Beating, and a Gaze to the Future
The Coverage and Business of Sports Media
Sports Media: A Modern Institution
Sports Content on U.S. Television
The Coverage of Sports in the Print Media
The Coverage of Sports on Radio
Broadcast Television and the Game of Packaging Sports
The Coverage of Sports on Cable TV.M. Real,Sports Online: The Newest Player in Mediasport
Sports Fiction: Critical and Empirical Perspectives
Alternative Media Versus the Olympic Industry
World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002
Gender Warriors in Sport: Women and the Media
Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion
60 Seconds to Air: Television Sports Production Basics and Research Review
Sports Economics and the Media
Sports Sponsorship
Sports Media Audiences
Why We Watch and Enjoy Mediated Sports
The Causes and Consequences of Sport Team Identification
Sports, Violence, and the Media
Televised NFL Games, the Family, and Domestic Violence
Fantasy Sports: History, Game Types, and Research
An Untapped Field: Exploring the World of Virtual Sports Gaming
The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace
Critical Perspectives on Sports Media: Cases and Issues
Sport and Globalization: Key Issues, Phrases, and Trends
Sport, the Media, and the Construction of Race
Couching Tiger, Hidden Blackness: Tiger Woods and the Disappearance of Race
Women, Team Sports, and the WNBA: Playing Like a Girl
Thinking Through Power in Sport and Sport Media Scholarship
A World of Criminals or Media Construction?: Race, Gender, Celebrity, and the Athlete/Criminal Discourse
Sporting Bodies
Sports Mascots and the Media
Disability and Sport: (Non)Coverage of an Athletic Paradox

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