Media Economics Theory and Practice

ISBN-10: 0805845801

ISBN-13: 9780805845808

Edition: 3rd 2003 (Revised)

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Book details

List price: $62.95
Edition: 3rd
Copyright year: 2003
Publisher: Routledge
Publication date: 11/1/2003
Binding: Paperback
Pages: 312
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.880
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Preface
Economic Value and Structure
An Introduction to Media Economics Theory and Practice
Economics and Media Regulation
Structure and Change: A Communications Industry Overview
The Economics of International Media
Industries and Practices
The Economics of the Daily Newspaper Industry
The Economics of Books and Magazines
The Broadcast Television Networks
The Economics of the Cable Industry
The Economics of Hollywood: Money and Media
The Economics of the Contemporary Radio Industry
The Economics of the Recording Industry
The Economics of the Advertising Industry
The Economics of Online Media
Glossary
Author Index
Subject Index
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