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Entertainment-Education and Social Change History, Research, and Practice

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ISBN-10: 0805845534

ISBN-13: 9780805845532

Edition: 2003

Authors: Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido, Michael J. Cody

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Book details

List price: $88.95
Copyright year: 2003
Publisher: Routledge
Publication date: 11/1/2003
Binding: Paperback
Pages: 320
Size: 6.14" wide x 8.98" long x 0.98" tall
Weight: 1.650
Language: English

Singhal is a presidential research scholar and professor of interpersonal communications at Ohio University.

Michael J. Cody is a Professor in the School of Communication at the University of Southern California. His research interests have focused on social influence processes, accounts and social explanations, and nonverbal correlates of deception. He has worked on a number of projects addressing social problems, including reports on school violence in Los Angeles schools, training older adult learners to use computers, assessing outcomes of child custody mediations, promoting gender equality using the media, and detecting deception during employment interviews.

Preface
List of Tables, Figures, and Photos
History and Theory
The Status of Entertainment-Education Worldwide
A History of Entertainment-Education, 1958-2000
Entertainment-Education as a Public Health Intervention
The Origins of Entertainment-Education
Social Cognitive Theory for Personal and Social Change by Enabling Media
Celebrity Identification in Entertainment-Education
The Theory Behind Entertainment-Education
Research and Implementation
No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step
Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia
Evolution of an E-E Research Agenda
Working With Daytime and Prime-Time Television Shows in the United States to Promote Health
Entertainment-Education Television Drama in the Netherlands
Entertainment-Education Programs of the BBC and BBC World Service Trust
Social Merchandizing in Brazilian Telenovelas
Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest
Entertainment-Education Interventions and Their Outcomes
Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign
The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign
Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl
Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India
Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed
Soap Operas and Sense-Making: Mediations and Audience Ethnography
Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal
Epilogue
About The Authors
Author Index
Subject Index