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Educating the Consumer-Citizen A History of the Marriage of Schools, Advertising, and Media

ISBN-10: 0805842748
ISBN-13: 9780805842746
Edition: 2003
Authors: Joel H. Spring
List price: $44.95 Buy it from $6.24
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Book details

List price: $44.95
Copyright year: 2003
Publisher: Routledge
Publication date: 4/1/2003
Binding: Paperback
Pages: 267
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

Joel Spring received his Ph.D. in educational policy studies from the University of Wisconsin. He is currently a Professor at Queens College and the Graduate Center of the City University of New York. His great-great-grandfather was the first Principal Chief of the Choctaw Nation in Indian Territory and his grandfather, Joel S. Spring, was a local district chief at the time Indian Territory became Oklahoma. He currently teaches at Queens College of the City University of New York.His major research interests are history of education, multicultural education, Native American culture, the politics of education, global education, and human rights education. He is the author of over twenty books and the most recent are How Educational Ideologies are Shaping Global Society; Education and the Rise of the Global Economy; The Universal Right to Education: Justification, Definition, and Guidelines; Globalization and Educational Rights; and Educating the Consumer Citizen: A History of the Marriage of Schools, Advertising, and Media.

Preface
Horace Mann Meets the Wizard of Oz
Introduction and Overview of the Book
Consumer-Citizen and Ideology
Prelude to a Consumer Society
Preparing a Consumer Public: Schools and Equality of Opportunity
Children Read About Wealth and Its Uses
19th-Century Protestantism and the Environment
Protestantism and Urban Leisure
Creating a Consumer Public: Advertising and Newspapers
Newspapers, Post Office, Telegraph, and Advertising
The Wizard of Oz and the Architecture of Desiring
Conclusion: Development of a Consumer Society
Liberation With Jell-O and Wonder Bread: Educating the New Woman
The Consumer Woman and Brand Names
Teaching Consumer Ideology: Home Economics
Prepared Food and Women's Education
Wonder Bread and Jell-O: Home Economics, the New Woman, and Social Reform
Making up the Modern Woman
Placing the Product in the Woman's Mind
Serving Whites: African Americans and Native Americans
The Irrational Consumer
Women's Fashions as Artificial Obsolescence
Equality of Opportunity and Consumption
Conclusion: The Puritan and the Immigrant
Cowboys and Jocks: Visions of Manliness
The Crisis in Male Identity
Spermatic Political Economy and Patriotism
The Spermatic Political Economy of High School Sports
Sex Education
High School Dances and Dating: Creating a New Consumer Market
Patriotism and Economic Nationalism
The Clean-Shaven Businessman: Advertising Images of the New Man
The Cowboy Image
Conclusion: Rudolph Valentino and the Eroticization of American Society
Commodification of Leisure and Cultural Control: Schools, Movies, and Radio
Movies: Profit Versus Moral Instruction
Educators and Movies: Competition or Consumer Item
Markets, Financing, and the Content of Movies
Educators, Youth, and the Movies
Movies and the Sexual Revolution
Making Movies Safe
The Triumph of Advertising: Commercial Radio
Consumerism, Crime, and Violence on Children's Radio
Making Commodified Leisure Safe for Americans
Conclusion: Controlling Commodified Leisure
The American Way and the Manufacturing of Consent
Selling the "American Way" in Schools and on Billboards
Propaganda and Free Speech in Schools
Protecting Advertising and Linking Free Enterprise to Democracy
Rugg and Consumerism
Educating the Consumer-Citizen
The War of Economic Systems
Civic Consumerism: The New Teenage Culture
The American Way: TV and Comic Book Codes
Textbooks and the Consumer Family
The Male Warrior Protects the American Way
Trapped in Textbook and Consumer Town: Women and the Lack of Independent Media Images
Conclusion: The American Way
Participating in the American Dream
The Coloring of Textbook Town
Beauty in the Public Mind
Integrating Consumer Markets: African-American Sport Stars Replace White Cowboys
Making Shopping Masculine
Liberating the Textbook Town Housewife for More Consumption
Movies and the Racial Integration of Capitalism
Adding Color to TV
The Underclass and Big Bird: The Growth of a Common Media and Consumer Experience
Conclusion: All People Can Consume
Sonya's Choice: Fast-Food Education
Educating for Consumption
Textbooks: Environmentalism as the New Enemy
Consumer Education
Schooling Creates a Global Teen Market
The Seduction of Childhood
Memories and Critical History
Fast-Food Education
Conclusion: Getting Coca-Cola Into the Classroom
Notes
Author Index
Subject Index

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