| |
| |
| Preface | |
| |
| |
| |
| Entertainment-Education | |
| |
| |
| The Tailor and the Postmaster | |
| |
| |
| Entertainment's Unrealized Educational Potential | |
| |
| |
| The Entertainment-Education Strategy | |
| |
| |
| The Rise of Entertainment-Education | |
| |
| |
| |
| Simplemente Maria | |
| |
| |
| The Maid Weds the Maestro! | |
| |
| |
| Retracing Simplemente Maria | |
| |
| |
| The Simplemente Maria Story | |
| |
| |
| Why Was Simplemente Maria So Popular? | |
| |
| |
| The Effects of Simplemente Maria | |
| |
| |
| Ethical Problems Generated by Simplemente Maria | |
| |
| |
| Conclusions | |
| |
| |
| |
| Miguel Sabido and the Entertainment-Education Strategy | |
| |
| |
| Miguel Sabido | |
| |
| |
| Sabido's Entertainment-Education Strategy | |
| |
| |
| Conventional Versus Entertainment-Education Soap Operas | |
| |
| |
| Theoretic Bases of Sabido's Soap Operas | |
| |
| |
| Producing Entertainment-Education Soap Operas | |
| |
| |
| Conclusions | |
| |
| |
| |
| The Hum Log Story in India | |
| |
| |
| What Was Hum Log? | |
| |
| |
| Data Collection | |
| |
| |
| Educational Themes in Hum Log | |
| |
| |
| Audience Popularity | |
| |
| |
| Viewer Letters | |
| |
| |
| Modeling in Hum Log | |
| |
| |
| Impacts of Hum Log on Viewers | |
| |
| |
| Impacts of Hum Log on the Indian Television System | |
| |
| |
| Why Did Hum Log End? | |
| |
| |
| Conclusions | |
| |
| |
| |
| The Entertainment-Education Strategy in Music | |
| |
| |
| Music, a Pervasive Medium | |
| |
| |
| Entertainment-Education Music | |
| |
| |
| Conclusions | |
| |
| |
| |
| The Entertainment-Education Strategy in Radio | |
| |
| |
| The Promise of Radio | |
| |
| |
| The Archers | |
| |
| |
| The Jamaican Radio Soap Operas of Elaine Perkins | |
| |
| |
| Costa Rica's Dialogo | |
| |
| |
| Kenya's Usbikwapo Shikimana | |
| |
| |
| Tanzania's Twende Na Wakati | |
| |
| |
| Tinka Tinka Sukh in India | |
| |
| |
| Conclusions | |
| |
| |
| |
| The Effects of Entertainment-Education | |
| |
| |
| What Effects Have Been Found? | |
| |
| |
| A History of Entertainment-Education Effects Research | |
| |
| |
| Effects of Twende Na Wakati | |
| |
| |
| How Do Entertainment-Education Effects Occur? | |
| |
| |
| Conclusions | |
| |
| |
| |
| Studying Entertainment-Education Effects | |
| |
| |
| Evolution of Research Methodologies | |
| |
| |
| Costs of Studying Effects | |
| |
| |
| Putting Research Findings into Practice | |
| |
| |
| Problems in Studying Entertainment-Education Effects | |
| |
| |
| Conclusions | |
| |
| |
| |
| Lessons Learned About Entertainment-Education | |
| |
| |
| Factors Determining the Effectiveness of Entertainment-Education | |
| |
| |
| Resolving Ethical Dilemmas | |
| |
| |
| Looking Forward | |
| |
| |
| Glossary | |
| |
| |
| References | |
| |
| |
| Name Index | |
| |
| |
| Subject Index | |