Entertainment-Education A Communication Strategy for Social Change

ISBN-10: 0805833501
ISBN-13: 9780805833508
Edition: 1999
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Book details

Copyright year: 1999
Publisher: Routledge
Publication date: 7/1/1999
Binding: Paperback
Pages: 280
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990

Singhal is a presidential research scholar and professor of interpersonal communications at Ohio University.

Preface
Entertainment-Education
The Tailor and the Postmaster
Entertainment's Unrealized Educational Potential
The Entertainment-Education Strategy
The Rise of Entertainment-Education
Simplemente Maria
The Maid Weds the Maestro!
Retracing Simplemente Maria
The Simplemente Maria Story
Why Was Simplemente Maria So Popular?
The Effects of Simplemente Maria
Ethical Problems Generated by Simplemente Maria
Conclusions
Miguel Sabido and the Entertainment-Education Strategy
Miguel Sabido
Sabido's Entertainment-Education Strategy
Conventional Versus Entertainment-Education Soap Operas
Theoretic Bases of Sabido's Soap Operas
Producing Entertainment-Education Soap Operas
Conclusions
The Hum Log Story in India
What Was Hum Log?
Data Collection
Educational Themes in Hum Log
Audience Popularity
Viewer Letters
Modeling in Hum Log
Impacts of Hum Log on Viewers
Impacts of Hum Log on the Indian Television System
Why Did Hum Log End?
Conclusions
The Entertainment-Education Strategy in Music
Music, a Pervasive Medium
Entertainment-Education Music
Conclusions
The Entertainment-Education Strategy in Radio
The Promise of Radio
The Archers
The Jamaican Radio Soap Operas of Elaine Perkins
Costa Rica's Dialogo
Kenya's Usbikwapo Shikimana
Tanzania's Twende Na Wakati
Tinka Tinka Sukh in India
Conclusions
The Effects of Entertainment-Education
What Effects Have Been Found?
A History of Entertainment-Education Effects Research
Effects of Twende Na Wakati
How Do Entertainment-Education Effects Occur?
Conclusions
Studying Entertainment-Education Effects
Evolution of Research Methodologies
Costs of Studying Effects
Putting Research Findings into Practice
Problems in Studying Entertainment-Education Effects
Conclusions
Lessons Learned About Entertainment-Education
Factors Determining the Effectiveness of Entertainment-Education
Resolving Ethical Dilemmas
Looking Forward
Glossary
References
Name Index
Subject Index

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