Manager's Guide to Excellence in Public Relations and Communication Management

ISBN-10: 0805818103

ISBN-13: 9780805818109

Edition: 1995

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Book details

List price: $59.95
Copyright year: 1995
Publisher: Routledge
Publication date: 7/1/1995
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Lea's Communication Series
Preface
Acknowledgments
What is Communication Excellence?
References
Communicator Knowledge Base
Knowing How to Manage Strategically
References
Knowing Two-Way Communication Practices
References
Knowing Traditional Communicator Skills
References
Build Your Knowledge Base
References
Shared Expectations About Communication
The Power of the Communication Department
References
Shared Expectations of Communication
References
Building Linkages to the Dominant Coalition
References
What Ceos Should Do About Excellence
The Character of Organizations
Participation and Authority in the Culture of Organizations
References
Empowering Women and Culturally Diverse Employees
References
The Global Qualities of Excellence
References
Changing the Character of Organizations
Changing the Character of Organizations
Putting Excellence to Work
Origins of Communication Programs
References
Using Traditional and Advanced Practices
Communication Excellence Makes a Difference
References
Appendix: How the Excellence Study Was Conducted
References
Author Index
Subject Index
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