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Integrated Approach to Communication Theory and Research

ISBN-10: 0805816313
ISBN-13: 9780805816310
Edition: 1996
List price: $99.95
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Book details

List price: $99.95
Copyright year: 1996
Publisher: Lawrence Erlbaum Associates, Incorporated
Publication date: 10/1/1996
Binding: Paperback
Pages: 616
Size: 7.25" wide x 10.25" long x 1.50" tall
Weight: 2.794
Language: English

Lea's Communication Series
Preface
Studying """"Theory""""--Doing """"Research""""
Integrating Theory and Research: Starting with Questions
Thinking about Theory
Thinking Quantitatively
Thinking Qualitatively: Hermeneutics in Science
References
Mass Communication Approaches and Concerns
Mass Communication Theory and Research: Concepts and Models
Media Gatekeeping
References
The Agenda-Setting Role of Mass Communication
Cultivation Analysis: Research and Practice
Theories and Methods in Knowledge Gap Research since 1970
Uses and Gratifications
Spiral of Silence: Communication and Public Opinion as Social Control
International Communication
Violence and Sex in the Media
Advertising
Human Communication Approaches and Concerns
Human Communication Theory and Research
The Rhetorician's Quest
Interpersonal Communication
Modeling Cultures: toward Grounded Paradigms
Intercultural Communication
Intrapersonal Communication
Nonverbal Communication
Small Group Communication
Organizational Communication
Integrated Approaches to Communication
Multichannel Leadership: Revisiting the False Dichotomy
Diffusion of Innovations
Credibility
Political Communication
Public Relations
Health Communication
Feminist Approaches
Communication Ethics
Future of Theory and Research in Communication
Communication Theory and Research: the Quest for Increased Credibility in the Social Sciences
The Future of Theory and Research in Communication: Human Communication
About the Authors
Author Index
Subject Index

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