Planning, Implementing, and Evaluating Health Promotion Programs A Primer

ISBN-10: 0805360107

ISBN-13: 9780805360103

Edition: 4th 2005 (Revised)

List price: $103.60
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Book details

List price: $103.60
Edition: 4th
Copyright year: 2005
Publisher: Benjamin-Cummings Publishing Company
Publication date: 5/25/2004
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.804
Language: English

James F. McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. An emeritus Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.

Preface
Health Education, Health Promotion, Health Educators, and Program Planning
Health Education and Health Promotion
Health Educators
Assumptions of Health Promotion
Program Planning
Summary
Review Questions
Activities
Weblinks
Planning a Health Promotion Program
Models for Program Planning in Health Promotion
Precede-Proceed
The Nine Phases of PRECEDE-PROCEED
Applying PRECEDE-PROCEED
Match
The Phases and Steps of MATCH
Applying MATCH
Consumer-Based Planning
Health Communication
Social Marketing
CDCynergy
SMART
Other Planning Models
A Systematic Approach to Health Promotion (Healthy People 2010)
Mobilizing for Action through Planning and Partnerships (MAPP)
Assessment Protocol for Excellence in Public Health (APEX-PH)
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
Healthy Communities
The Health Communication Model (National Cancer Institute)
Healthy Plan-IT (Center for Disease Control and Prevention)
Still Other Planning Models
Summary
Review Questions
Activities
Weblinks
Starting the Planning Process
Gaining Support of Decision Makers
Creating a Rationale
Identifying a Planning Committee
Parameters for Planning
Summary
Review Questions
Activities
Weblinks
Assessing Needs
What Is a Needs Assessment?
Acquiring Needs Assessment Data
Sources of Primary Data
Sources of Secondary Data
Steps for Conducting a Literature Search
Conducting a Needs Assessment
Determining the Purpose and Scope of the Needs Assessment
Gathering Data
Analyzing the Data
Identifying the Factors Linked to the Health Problem
Identifying the Program Focus
Validating the Prioritized Needs
Summary
Review Questions
Activities
Weblinks
Measurement, Measures, Data Collection, and Sampling
Measurement
Levels of Measurement
Types of Measures
Desirable Characteristics of Data
Reliability
Validity
Unbiased
Culturally Appropriate
Methods of Data Collection
Self-Report
Observation
Existing Records
Meetings
Sampling
Probability Sample
Nonprobability Sample
Sample Size
Pilot Test
Ethical Issues Associated with Data Collection
Summary
Review Questions
Activities
Weblinks
Mission Statement, Goals, and Objectives
Mission Statement
Program Goals
Objectives
Different Levels of Objectives
Developing Objectives
Criteria for Developing Objectives
Elements of an Objective
Goals and Objectives for the Nation
Summary
Review Questions
Activities
Weblinks
Theories and Models Commonly Used for Health Promotion Interventions
Types of Theories and Models
Behavior Change Theories
Stimulus Response (SR) Theory
Social Cognitive Theory (SCT)
Theory of Reasoned Action (TRA)
Theory of Planned Behavior (TPB)
Theory of Freeing (TF)
Health Belief Model (HBM)
The Elaboration Likelihood Model of Persuasion (ELM)
Stage Theories
Cognitive-Behavioral Model of the Relapse Process
Applying Theory to Practice
Barriers to Applying Theory
Suggestions for Applying Theory to Practice
Summary
Review Questions
Activities
Weblinks
Interventions
Types of Intervention Strategies
Health Communication Strategies
Health Education Strategies
Health Policy/Enforcement Strategies
Health Engineering Strategies
Health-Related Community Service Strategies
Community Mobilization Strategies
Other Strategies
Creating Health Promotion Interventions
Criteria and Guidelines for Developing Health Promotion Interventions
Designing Appropriate Interventions
Summary
Review Questions
Activities
Weblinks
Implementing a Health Promotion Program
Community Organizing and Community Building
Community Organizing and Its Assumptions
The Processes of Community Organizing and Community Building
Recognizing the Issue
Gaining Entry into the Community
Organizing the People
Assessing the Community
Determining Priorities and Setting Goals
Arriving at a Solution and Selecting Intervention Strategies
Final Steps in the Community Organizing and Building Processes
Planned Approach to Community Health (PATCH)
Summary
Review Questions
Activities
Weblinks
Identification and Allocation of Resources
Personnel
Internal Resources
External Resources
Combined Resources
Curricula and Other Instructional Resources
Space
Equipment and Supplies
Financial Resources
Participant Fee
Third-Party Support
Cost Sharing
Organizational Sponsorship
Grants and Gifts
A Combination of Sources
Preparing a Budget
Summary
Review Questions
Activities
Weblinks
Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
Market and Marketing
Marketing and the Diffusion Theory
The Marketing Process and Health Promotion Programs
Using Marketing Research to Determine Needs and Desires
Developing a Product That Satisfies the Needs and Desires of Clients
Developing Informative and Persuasive Communication Flows
Ensuring That the Product Is Provided in an Appropriate Manner
Keeping Clients Satisfied and Loyal
Final Comment on Marketing
Summary
Review Questions
Activities
Weblinks
Implementation: Strategies and Associated Concerns
Defining Implementation
Phases of Program Implementation
Adoption of the Program
Identifying and Prioritizing the Tasks to be Completed
Establishing a System of Management
Putting Plans into Action
First Day of Implementation
Ending or Sustaining a Program
Concerns Associated with Implementation
Legal Concerns
Medical Concerns
Program Safety
Program Registration and Fee Collection
Procedures for Recordkeeping
Moral and Ethical Concerns
Procedural Manual and/or Participants' Manual
Training for Facilitators
Dealing with Problems
Reporting and Documenting
Summary
Review Questions
Activities
Weblinks
Evaluating a Health Promotion Program
Evaluation: An Overview
Basic Terminology
Purpose for Evaluation
The Process for Evaluation
Practical Problems or Barriers in Evaluation
Evaluation in the Program-Planning Stages
Who Will Conduct the Evaluation?
Evaluation Results
Summary
Review Questions
Activities
Weblinks
Evaluation Approaches, Framework, and Designs
Evaluation Approaches
Systems Analysis Approaches
Objective-Oriented Approaches
Goal-Free Approach
Management-Oriented Approaches
Consumer-Oriented Approaches
Expertise-Oriented Approaches
Participant-Oriented Approaches
Framework for Program Evaluation
Selecting an Evaluation Design
Experimental, Control, and Comparison Groups
Evaluation Designs
Internal Validity
External Validity
Summary
Review Questions
Activities
Weblinks
Data Analysis and Reporting
Data Management
Data Analysis
Univariate Data Analyses
Bivariate Data Analyses
Multivariate Data Analyses
Applications of Data Analyses
Interpreting the Data
Evaluation Reporting
Designing the Written Report
Presenting the Data
How and When to Present the Report
Increasing Utilization of the Results
Summary
Review Questions
Activities
Weblinks
Appendixes
Examples of a News Release and Copy for a Newspaper Column
Examples of PSAs for Radio and Television
Examples of Smoking Policies
Health Behavior Contract
Example of an Informed Consent Form for a Cholesterol Screening Program
Sample Medical Clearance Form
Code of Ethics for the Health Education Profession
Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
References
Name Index
Subject Index
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