Blockbusters Hit-Making, Risk-taking, and the Big Business of Entertainment

Name: Blockbusters Hit-Making, Risk-taking, and the Big Business of Entertainment
Availability: InStock
ISBN: 9780805094336

ISBN-10: 0805094334

ISBN-13: 9780805094336

Edition: 2013

Authors: Anita Elberse

List price: $39.99

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Description:

Why the apparently risky strategy of making outsized bets is the key to achieving consistent success in the entertainment industry, by one of Harvard Business School’s most popular professorsIt’s one of the best lines ever uttered about the entertainment business: “Nobody knows anything.” But William Goldman’s famous words no longer apply, because today’s smartest executives and stars have discovered a powerful truth. Building a business around blockbuster products—the movies, television shows, albums and books that are hugely expensive to produce and market—is the only strategy that can consistently deliver stellar profits.Anita Elberse, Harvard Business School’s expert on the…

Book details

List price: $39.99
Copyright year: 2013
Publisher: Henry Holt & Company
Publication date: 10/15/2013
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 0.88" tall
Weight: 1.100