Blockbusters Hit-Making, Risk-Taking, and the Big Business of Entertainment

ISBN-10: 0805094334
ISBN-13: 9780805094336
Edition: N/A
Authors: Anita Elberse
List price: $35.00 Buy it from $1.99
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Description: Why the apparently risky strategy of making outsized bets is the key to achieving consistent success in the entertainment industry, by one of Harvard Business School’s most popular professorsIt’s one of the best lines ever uttered about the  More...

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Book details

List price: $35.00
Publisher: Henry Holt & Company
Publication date: 10/15/2013
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Why the apparently risky strategy of making outsized bets is the key to achieving consistent success in the entertainment industry, by one of Harvard Business School’s most popular professorsIt’s one of the best lines ever uttered about the entertainment business: “Nobody knows anything.” But William Goldman’s famous words no longer apply, because today’s smartest executives and stars have discovered a powerful truth. Building a business around blockbuster products—the movies, television shows, albums and books that are hugely expensive to produce and market—is the only strategy that can consistently deliver stellar profits.Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done groundbreaking research on the worlds of media and sports for over a decade. Now she has written an utterly original book that explains why the blockbuster strategy works. Using case studies emerging from her unprecedented access to such companies as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James—Elberse demonstrates that if big bets are risky, playing it safe by limiting costs only increases the odds of failure.Full of inside stories about some of the world’s most innovative companies and compelling stars, Blockbusters proves that the rise of digital technologies only enhances the importance of blockbusters and the power of superstars. As managers across a range of industries come to realize that truth, this book will become required reading for everyone attempting to navigate the high-stakes world of modern commerce.

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