Copywriter's Handbook A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition

Name: Copywriter's Handbook A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
Price: 3.19 USD
Availability: InStock
ISBN: 9780805078046

ISBN-10: 0805078045

ISBN-13: 9780805078046

Edition: 3rd 2006 (Revised)

Authors: Robert W. Bly

List price: $22.99

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Description:

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance…

Book details

List price: $22.99
Edition: 3rd
Copyright year: 2006
Publisher: Henry Holt & Company
Publication date: 4/4/2006
Binding: Paperback
Pages: 432
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.836
Language: English



Preface to the Third Edition


Preface to the First Edition


Acknowledgments



An Introduction to Copywriting



Writing to Get Attention: The Headline



Writing to Communicate



Writing to Sell



Getting Ready to Write



Writing Print Advertisements



Writing Direct Mail



Writing Brochures, Catalogs, and Other Sales Materials



Writing Public Relations Materials



Writing Commercials and Multimedia Presentations



Writing for the Web



Writing E-Mail Marketing



How to Get a Job as a Copywriter



How to Hire and Work with Copywriters



Graphic Design for Copywriters


Appendices



Glossary of Advertising Terms



Periodicals



Web Sites



Books



Organizations


Sources


Index