How to Succeed at Globalization A Primer for the Roadside Vendor

ISBN-10: 0805073957
ISBN-13: 9780805073959
Edition: 2004 (Revised)
List price: $16.00
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Description: A biting comic-book history of capitalism and globalization from the “dean of Mexico’s vigorous corps of political cartoonists” (The New York Times) In hopes of curing his business woes, Charro Machorro—windshield washer, roadside vendor, and  More...

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Book details

List price: $16.00
Copyright year: 2004
Publisher: Henry Holt & Company
Publication date: 7/1/2004
Binding: Paperback
Pages: 208
Size: 6.25" wide x 9.20" long x 0.25" tall
Weight: 0.880

A biting comic-book history of capitalism and globalization from the “dean of Mexico’s vigorous corps of political cartoonists” (The New York Times) In hopes of curing his business woes, Charro Machorro—windshield washer, roadside vendor, and free-market enthusiast—pays a visit to a faith healer in the Arizona desert and learns more than he bargained for about how the free market really works. To increase his profits, the healer suggests, he should establish his company during the Middle Ages, gain a monopoly, exploit natural resources, break up unions (though currently he’s the only employee), and, of course, become a multinational corporation. The healer’s $20,000 fee shows that she, at least, knows how to manage her own little business. In a single, hilarious rush, cartoonist Rafael Barajas, aka El Fisgoacute;n (“the peeper”), takes us from the dawn of capitalism to the age of global conglomerates, showing how the world economy developed and how it functions today. Amid the laughs, he offers a critique of a planet in which the few “globalize” to their endless benefit, while everyone else suffers poverty, famine, migration, and war. El Fisgoacute;n’s graphically stunning, visually sophisticated book, filled with allusions to the history of art and cartooning, cleverly reverses every self-help manual for playing the market, teaching us not how to become rich but rather why so many remain poor.

Prologue
Introducing: Charro Machorro, the Biggest Loser
The Entrepreneurs Take Power
The Industrial Revolution and the Sins of Capital
Colonialism and Globalization in the Age of Industry
A Young Wheeler-Dealer Named Sam
War and Capitalism (Redundancy Intended)
Socialism, Nationalism, and Rheumatism
The Second World War
Some Burning Issues of the Cold War
How Neo Is Neoliberalism?
The Computer Revolution
How to Impose Neoliberalism
World-Class Plunder
How to Leave the Third World Behind ... And Find Yourself in the Fourth
Globalization, a.k.a. Economic Colonialism
The Fall of the Socialist Bloc
New World Order or New World Chaos?
Globaphobes of the World, Unite!
A Muddled Model
September 11, 2001
The Mess in Washington
The Terrorism of War
How to Make a Big Mess Global
A Program of Action
Acknowledgments

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