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Corporate Culture The Ultimate Strategic Asset

ISBN-10: 080476364X
ISBN-13: 9780804763646
Edition: 2011
List price: $35.00 Buy it from $6.71
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Description: Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every  More...

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Book details

List price: $35.00
Copyright year: 2011
Publisher: Stanford University Press
Publication date: 4/8/2011
Binding: Hardcover
Pages: 264
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.100

Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive. In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure--a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture--presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix. While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culturedraws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.

Eric Flamholtz is Professor of Human Resource Management and Organizational Behavior in the Anderson Graduate School of Management and a faculty research fellow in the Harold and Pauline Price Center for Entrepreneurial Studies at the University of California, Los Angeles (UCLA). He is also President of Management Systems Consulting Corporation, which he co-founded in 1978.

Yvonne Randle is Vice President of Management Systems Consulting Corporation. She has extensive consulting experience with companies ranging in size from small entrepreneurships to multi-billion dollar enterprises and is a lecturer on executive education programs in the Anderson School of Management, University of California, Los Angeles (UCLA).

Preface
The Role of Corporate Culture and Culture Management in Organizational Success
Corporate Culture: The Invisible Asset
Culture Management Foundations
Culture Management Process and Tools
Management of the Key Dimensions of Corporate Culture
Managing the Customer Orientation Dimension of Culture
Managing the People Orientation Dimension of Culture
Managing the Performance Standards and Accountability Dimension of Culture
Managing the Innovation and Change Dimension of Culture
Managing the Company Process Orientation Dimension of Culture
The Dark Side of Corporate Culture
Leading Culture Management and Transformations
Leading Culture Management and Culture Transformations
Notes
Index

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