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Companies on a Mission Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

ISBN-10: 0804761620
ISBN-13: 9780804761628
Edition: 2010
List price: $28.95 Buy it from $5.01
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Description: "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and  More...

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Book details

List price: $28.95
Copyright year: 2010
Publisher: Stanford University Press
Publication date: 4/6/2010
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 1.320
Language: English

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Missionexplains that mission-driven companies appreciate and leverage traditional strategic principleswith a twistto win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line.Companies on a Missionboth chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

Michael V. Russo is the Charles H. Lundquist Professor of Sustainable Management at the Lundquist College of Business at the University of Oregon. He also serves as Founding Director of the Sustainable Supply Chain Management Center at the Lundquist College. A registered professional civil engineer, he spent several years commercializing alternative energy while at Pacific Gas and Electric Company. He came to Oregon after receiving his PhD from the University of California at Berkeley in 1989.Mikersquo;s academic research focuses on the interaction of national and international environmental, social, and political policies, and strategic management. His articles have appeared in leading scholarly journals, and his research on the bottom-line effects of corporate greening received the 1998 Moskowitz Prize in Social Investing. He has received funding from the National Science Foundation to study international voluntary environmental regulation under the ISO 14000 standards and from the Dreyfus Foundation to write business cases that incorporate green chemistry issues. One case written under the Dreyfus Foundation grant and included in this collection, Seventh Generation: Balancing Customer Expectations with Supply Chain Realities, won the 2007 oikos Sustainability Case Writing Competition.Mike is actively involved in profession service. Currently, he serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal, and Organization & Environment. In 2005, he completed his term as Chair of the Organizations and Natural Environment Interest Group of the Academy of Management.Mike lives in Eugene with his wife Wendy and their sons Andy and David. In his spare time, he enjoys outdoor activities, reading, the arts, and a good bottle of red wine. A native San Franciscan, he is increasingly sure that his tombstone will read, Have the Giants Won the World Series Yet?

ROCKY MOUNTAIN INSTITUTE (RMI) has been helping corporations use resource efficiency to boost profits and competitiveness since 1982. Through its Green Development Services, RMI assists real estate professionals in integrating energy-efficient and environmentally responsive design into projects in the private and public sector.

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