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Companies on a Mission Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

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ISBN-10: 0804761620

ISBN-13: 9780804761628

Edition: 2010

Authors: Michael V. Russo, L. Hunter Lovins

List price: $40.00
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Description:

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Missionexplains that mission-driven companies appreciate and leverage traditional strategic principleswith a twistto win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation…    
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Book details

List price: $40.00
Copyright year: 2010
Publisher: Stanford University Press
Publication date: 4/6/2010
Binding: Hardcover
Pages: 272
Size: 6.34" wide x 9.29" long x 0.87" tall
Weight: 1.100
Language: English

Michael V. Russo is the Charles H. Lundquist Professor of Sustainable Management at the Lundquist College of Business at the University of Oregon. He also serves as Founding Director of the Sustainable Supply Chain Management Center at the Lundquist College. A registered professional civil engineer, he spent several years commercializing alternative energy while at Pacific Gas and Electric Company. He came to Oregon after receiving his PhD from the University of California at Berkeley in 1989.Mikersquo;s academic research focuses on the interaction of national and international environmental, social, and political policies, and strategic management. His articles have appeared in leading…    

ROCKY MOUNTAIN INSTITUTE (RMI) has been helping corporations use resource efficiency to boost profits and competitiveness since 1982. Through its Green Development Services, RMI assists real estate professionals in integrating energy-efficient and environmentally responsive design into projects in the private and public sector.