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Money Games Profiting from the Convergence of Sports and Entertainment

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ISBN-10: 0804759553

ISBN-13: 9780804759557

Edition: 2010

Authors: David Carter

List price: $40.00
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Description:

The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to…    
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Book details

List price: $40.00
Copyright year: 2010
Publisher: Stanford University Press
Publication date: 11/9/2010
Binding: Hardcover
Pages: 304
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.188
Language: English

Amir D. Aczel, Ph.D., author of "Fermat's Last Theorem" & "Probability 1," teaches mathematics at Bentley College in Waltham, Massachusetts.

Acknowledgments
Introduction
At-Home Convergence
Television Content
Video Gaming
Athlete Branding
Away-from-Home Convergence
The Internet
Mobile Technology
Gambling
At-Venue Convergence
Sports-Anchored Development
Venue Technology
Corporate Marketing
Notes
Index