Golden Arches East McDonald's in East Asia

ISBN-10: 0804749892
ISBN-13: 9780804749893
Edition: 2nd 2006 (Revised)
List price: $24.95 Buy it from $3.00
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Description: 'Golden Arches East' looks at the industry from the perspective of the consumer, and offers a study of the cultural impact of McDonald's in Asia. A new chapter looks at McDonald's as a political target and covers recent attacks on the Golden Arches  More...

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Book details

List price: $24.95
Edition: 2nd
Copyright year: 2006
Publisher: Stanford University Press
Publication date: 3/13/2006
Binding: Paperback
Pages: 280
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682
Language: English

'Golden Arches East' looks at the industry from the perspective of the consumer, and offers a study of the cultural impact of McDonald's in Asia. A new chapter looks at McDonald's as a political target and covers recent attacks on the Golden Arches as a symbol of American imperialism as well as the obesity controversy.

Contributors
Introduction: Transnationalism, Localization, and Fast Foods in East Asia
McDonald's in Beijing: The Localization of Americana
McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture
McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity
McDonald's in Seoul: Food Choices, Identity, and Nationalism
McDonald's in Japan: Changing Manners and Etiquette
Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century
Notes
Select Bibliography
Index

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