Introduction to Survey Research, Polling, and Data Analysis

Name: Introduction to Survey Research, Polling, and Data Analysis
Price: 3.81 USD
Availability: InStock
ISBN: 9780803974029

ISBN-10: 0803974027

ISBN-13: 9780803974029

Edition: 3rd 1996

Authors: Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen

List price: $151.00

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Description:

Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics.

Book details

List price: $151.00
Edition: 3rd
Copyright year: 1996
Publisher: SAGE Publications, Incorporated
Publication date: 7/16/1996
Binding: Paperback
Pages: 408
Size: 5.90" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English

Elizabeth A. Kaye specializes in communications as part of her coaching and consulting practice. She has edited Requirements for Certification since the 2000-01 edition.



Introduction



Survey Design


The Nature of Survey Research


The Survey Process


Sampling Procedures


Questionnaire Construction


The Data Collection Stage


Coding Practices


Designing a Survey



Data Analysis


The Process of Data Analysis


Single-Variable Statistics


Statistical Inference for Means


Two-Variable Tables


Measures of Association


Control Tables


Correlation and Regression



Survey Guidelines


Writing Survey Reports


Evaluating Surveys


The Ethics of Polls