Improving Survey Questions Design and Evaluation

ISBN-10: 0803945833

ISBN-13: 9780803945838

Edition: 1995

Authors: Floyd J. Fowler
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Description: What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.

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Book details

List price: $65.00
Copyright year: 1995
Publisher: SAGE Publications, Incorporated
Publication date: 7/21/1995
Binding: Paperback
Pages: 200
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.836
Language: English

Floyd J. Fowler Jr. nbsp; is a graduate of Wesleyan University and nbsp; received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Questions as Measures
An Overview
Designing Questions to Gather Factual Data
Questions to Measure Subjective States
Some General Rules for Designing Good Survey Instruments
Presurvey Evaluation of Questions
Assessing the Validity of Survey Questions
Question Design and Evaluation Issues in Perspective
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