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Masters of the Word How Media Shaped History

ISBN-10: 080212139X
ISBN-13: 9780802121394
Edition: N/A
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Description: “[Bernstein] enables us to see what remains the same, even as much has changed: Henry VIII had William Tyndale burned at the stake for making the Bible available in English; today, dictators and their henchmen beat up and murder protestors by the  More...

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Book details

List price: $18.00
Publisher: Grove/Atlantic, Incorporated
Publication date: 7/8/2014
Binding: Paperback
Pages: 448
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 1.166
Language: English

“[Bernstein] enables us to see what remains the same, even as much has changed: Henry VIII had William Tyndale burned at the stake for making the Bible available in English; today, dictators and their henchmen beat up and murder protestors by the hundreds, likewise (simply put) to maintain control of information.” —Library Journal (Editors’ Pick)In his new book, William J. Bernstein, the celebrated author of A Splendid Exchange, chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the world’s ancient empires. And when Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. But it’s not just new communication technologies that have changed the world—it’s access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg’s printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power in the hands of those who ran radio and TV stations, large newspapers, and then, totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. An utterly captivating, enlightening book, Masters of the Word will change the way you look at technology, human history, and power.“An accessible, quite enjoyable, and highly informative read that will hold surprises even for those familiar with some of the history he covers.”—Booklist“[Bernstein’s] narrative is succinct and extremely well sourced.”—Irish Times

William J. Bernstein, PhD, MD, is a bestselling author known as a grassroots hero to independent investors. Formerly a practicing neurologist, Bernstein approaches the problems of saving and investing as someone who had to figure it out for himself-from first principles up. He is the author of The Intelligent Asset Allocator and The Four Pillars of Investing-highly regarded, plain-spoken guides on how to build a diversified portfolio without the help of a financial advisor-the editor of the asset allocation journal Efficient Frontier, and the founder of the popular Web site efficientfrontier.com. He has also written two volumes of economic history, The Birth of Plenty and A Splendid Exchange, and is a coprincipal in Efficient Frontier Advisors.

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