Managing the President's Message The White House Communications Operation

ISBN-10: 0801895596

ISBN-13: 9780801895593

Edition: 2007

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Book details

List price: $23.00
Copyright year: 2007
Publisher: Johns Hopkins University Press
Publication date: 3/8/2010
Binding: Paperback
Pages: 400
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.628

Acknowledgments
Introduction
Creating an Effective Communications Operation
The Communications Operation of President Bill Clinton
The Communications Operation of President George W. Bush
White House Communications Advisers
The Press Secretary to the President
The Gaggle and the Daily Briefing
Presidential Press Conferences
Managing the Message
Postscript
Notes
Index
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