Hospitality Branding

Name: Hospitality Branding
Price: 23.75 USD
Availability: InStock
ISBN: 9780801452031

ISBN-10: 0801452031

ISBN-13: 9780801452031

Edition: 2012

Authors: Chekitan S. Dev

List price: $130.00

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Description:

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand.Chekitan S. Dev's award-winning…

Book details

List price: $130.00
Copyright year: 2012
Publisher: Cornell University Press
Publication date: 11/1/2012
Binding: Hardcover
Pages: 192
Size: 5.00" wide x 7.99" long x 0.83" tall
Weight: 1.474
Language: English