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Milestones in Mass Communication Research Media Effects

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ISBN-10: 0801314372

ISBN-13: 9780801314377

Edition: 3rd 1995

Authors: Shearon A. Lowery, Melvin L. DeFleur

List price: $213.32
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Book details

List price: $213.32
Edition: 3rd
Copyright year: 1995
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/31/1994
Binding: Paperback
Pages: 432
Size: 6.50" wide x 8.90" long x 1.00" tall
Weight: 1.584
Language: English

Stephen L. Harris is Professor Emeritus of Humanities and Religious Studies at California State University, Sacramento, where he served ten years as department chair. A Woodrow Wilson Fellow, he received his M.A. and Ph.D. from Cornell University. A member of the Society of Biblical Literature, his publications include Understanding the Bible (8th edition, 2011); The Old Testament: An Introduction to the Hebrew Bible (with Robert Platzner); Classical Mythology: Images and Insights (with Gloria Platzner); Exploring the Bible; and Fire Mountains of the West: The Cascade and Mono Lake Volcanoes, a survey of volcanic hazards on the U.S. Pacific Coast; and for National Geographic Books, Restless…    

Research As A Basis For Understanding Mass Communication
The Payne Fund Studies: The Effects of Movies on Children
The Invasion from Mars: Radio Panics America
The Peoples Choice: The Media in a Political Campaign
Audiences for Daytime Radio Serials: Uses and Gratifications
The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation
Experiments with Film: Persuading the American Soldier in World War II
Communication and Persuasion: The Search for the Magic Keys
Personal Influence: The Two-Step Flow of Communication
Project Revere: Leaflets as a Medium of Last Resort
Television In The Lives Of Our Children: The Early Years
The Agenda-Setting Function of the Press: What to Think About
Violence and the Media: The Turbulent Sixties
The Surgeon Generals Report: Television and Social Behavior
Television and Behavior: Ten Years of Progress
The Lessons of the Milestones
Index