Business Start-Up

Name: Business Start-Up
Price: 3.62 USD
Availability: InStock
ISBN: 9780793160273

ISBN-10: 0793160278

ISBN-13: 9780793160273

Edition: 2002

Authors: Steven D. Strauss

List price: $19.95

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Description:

Everything you need to know about starting and growing your own business, fromUSAToday.com'ssmall business columnist, Steven D. Strauss. Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn't, along with scores of tips and hints in an easy-to-read compendium from one of the nation's foremost authorities on small business.

Book details

List price: $19.95
Copyright year: 2002
Publisher: Kaplan Publishing
Publication date: 12/12/2002
Binding: Paperback
Pages: 275
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at USAToday.com, Entrepreneur.com, Bloomberg Financial, Visa.com, Franchise1, AllBusiness.com, Bizland.com, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.



Preface



Business Overview: A broad overview of business in general and some ideas about what type of business might be best for you



Business Overview



The Home-Based Business Advantage



Buying Franchises and Other Businesses



Preparation, Production, and Distribution



Getting Started: Begin to put the first pieces of the successful business puzzle together



Planning Your Business



Choosing Great Names and Locations



Licenses, Permits, and Business Formation



Outfitting the Office



Show Me the Money



Opening Up Shop: Everything you need to know to get started - in plain English



Creating a Great Image



Let the Numbers Do the Talking



Law, Taxes, and Insurance



Business on a Shoestring: How to start and run a business without spending a lot of money



Bootstrap Financing



Setting Up Shop at Bargain Prices



Growing Your Business without Big Bucks



Growing Your Business: Proven advertising and marketing strategies



Successful Advertising Strategies



Successful Marketing Strategies



Caring for Customers and Employees



Success Strategies: Secrets of Success



Business Jujitsu



Business Success Secrets


References


Index


About the Author