Business Start-Up

ISBN-10: 0793160278
ISBN-13: 9780793160273
Edition: 2002
List price: $19.95
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Description: Everything you need to know about starting and growing your own business, fromUSAToday.com'ssmall business columnist, Steven D. Strauss. Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what  More...

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Book details

List price: $19.95
Copyright year: 2002
Publisher: Kaplan Publishing
Publication date: 12/12/2002
Binding: Paperback
Pages: 275
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Everything you need to know about starting and growing your own business, fromUSAToday.com'ssmall business columnist, Steven D. Strauss. Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn't, along with scores of tips and hints in an easy-to-read compendium from one of the nation's foremost authorities on small business.

Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at USAToday.com, Entrepreneur.com, Bloomberg Financial, Visa.com, Franchise1, AllBusiness.com, Bizland.com, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.

Preface
Business Overview: A broad overview of business in general and some ideas about what type of business might be best for you
Business Overview
The Home-Based Business Advantage
Buying Franchises and Other Businesses
Preparation, Production, and Distribution
Getting Started: Begin to put the first pieces of the successful business puzzle together
Planning Your Business
Choosing Great Names and Locations
Licenses, Permits, and Business Formation
Outfitting the Office
Show Me the Money
Opening Up Shop: Everything you need to know to get started - in plain English
Creating a Great Image
Let the Numbers Do the Talking
Law, Taxes, and Insurance
Business on a Shoestring: How to start and run a business without spending a lot of money
Bootstrap Financing
Setting Up Shop at Bargain Prices
Growing Your Business without Big Bucks
Growing Your Business: Proven advertising and marketing strategies
Successful Advertising Strategies
Successful Marketing Strategies
Caring for Customers and Employees
Success Strategies: Secrets of Success
Business Jujitsu
Business Success Secrets
References
Index
About the Author

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