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Michael Jordan, Inc. Corporate Sport, Media Culture, and Late Modern America

ISBN-10: 0791450260
ISBN-13: 9780791450260
Edition: 2001
Authors: David L. Andrews
List price: $31.95
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Book details

List price: $31.95
Copyright year: 2001
Publisher: State University of New York Press
Publication date: 8/9/2001
Binding: Paperback
Pages: 322
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English

Foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport
Introduction: Michael Jordan Matters
Jordan and the Celebrity Economy
Representing Michael
Michael Jordan and His Uniform Number
Jordan and Corporate Culture
The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance?
Nike's America / America's Michael Jordan
Jordan and Identity Politics
The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier
Safe Sex Symbol?: Michael Jordan and the Politics of Representation
Jordan and the Global Marketplace
The Global Jordanscape
Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures
Jordan and Critical Pedagogy
Be Like Mike?: Michael Jordan and the Pedagogy of Desire
Just Do It: What Michael Jordan Has to Teach Us
Contributors
Index

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