Google+ for Business How Google's Social Network Changes Everything

ISBN-10: 0789750066

ISBN-13: 9780789750068

Edition: 2nd 2013 (Revised)

Authors: Chris Brogan

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Description:

In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others' valuable content * Tips and tactics for going way beyond the basics
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Book details

List price: $24.99
Edition: 2nd
Copyright year: 2013
Publisher: Pearson Education
Publication date: 10/23/2012
Binding: Paperback
Pages: 256
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.682
Language: English

Introduction
How Did I Get Here?
Why Is Google+ the Next Big Thing?
Speculating on the Future
Facebook Is Better. Twitter Is Better. LinkedIn Is for Business
My First Touch with Google+
This Sounds Like Other Social Networks
Why Is Google+ So Interesting?
The Sharing Culture Grows and Grows
Another Social Network to Manage? Really?
What Do People Do on Google+?
Google+ Ghost Town: One for the Naysayers
The Average Isn't All That It Seems
What People Are Saying and What It Might Mean to You
Why I'm Still Betting on Google+
Endnotes
The Opportunity of Google+
Where Google+ Fits in the Business Ecosystem
Google+ Opportunities
Preparing Yourself for Opportunity
The Personal Touch and Personality
Blending Business and Personal
Start Early
What You Can Accomplish with Google+
Opportunity Is What You Make of It
A Day in the Life
My Personal Day in the Life of Google+
Interview with Scott Monty, Ford Motor Company
Interview with Greg Pak, Comic Book Author and Screen Writer
Interview with Jenny Cisney, Kodak's Chief Blogger
Interview with Darren Rowse, Problogger
Interview with Jacqueline Carly, Fitness Professional
Some Partially Fictitious Day-in-the-Life-of Suggestions
The Author
The Real Estate Agent
The Reporter
The Sales Executive
The Educator
The Photographer
The Business Executive
Wrapping Up
Profiles and Examples of Google+ Business Users
Mike Elgan-Media Maker
Matt Dooley-Intercontinental Hotels
Deepak Chopra-Spiritual Advisor
Rick Bakas-Wine Personality
Bill Gross-Serial Entrepreneur
Jeremiah Owyang-Analyst, Altimeter
What About a Brand Page Doing Something Interesting?
First Moves with Google+
Profiles Matter for Business
Using Your Google+ Profile for Business
Businesses Are Made of People
Connections Before the Sale
How You Appear to Others
Your About Page: The Basics
Start at the Top
Your Profile Photo
Editing Your Name
Editing Your Tagline
The Most Important Part of Your Profile: The Introduction
Employment: A Useful Hack for You
The Links Section
Moving on from the Profile
Circles
What Circling Means
How Do I Know Who Is Circling Me Back?
Reciprocal Follows
Creating Circles and Naming Them
Outbound Circles and Inbound Circles
Sharing Circles
Ordering Circles
Who Should You Follow?
Friendsurfing
Do I Know You?
Should You Circle Celebrities?
More About Outbound Circles
Circle Tricks
Circles Aren't a One-Time Thing
Wrapping Up
Posting in the Stream
Google+ Isn't a Blog, and It's More Than Twitter
Posting on Google+
The Sharing Options Under the Main Post Area
Formatting Posted Text
Posting Photos
Posting Video
Posting Place and Location Data
Other Post Options
Disabling Comments and Reshare
The Importance of Sharing
Video, Hangouts, and More
Adding Video to Google+
YouTube and Your Business
Hangouts and Your Business
Creating Video
A Simple Content Strategy
How Others Approach Content Sharing
Jennifer Cisney (Kodak)
Michael Dell (CEO, Dell)
Scott Monty (Ford Motor Company)
Bill Gerth (Social Media Lead at Comcast)
The Biggest Content Difference (So Far) on Google+ for Business Users
Restaurant Owner
Community Manager/Developer
Online Store
Professional Speaker or Thought Leader
Writer, Photographer, and Artist
Posting to Build Connections
Value Your Audience's Attention
The "Warm" Sell
Attention Is a Gift
Make It About Them
Turn Self-Promotion into Appreciation
Don't Waste Chances to Sell
The Warm Sell-Warming Up a Sale
Getting to Know You
The Difficult Sell
Affiliate Marketing and Google+
The Two-Tier Sale
A Power Move-Mention Your Competitor
If You're Not Directly in Sales
Growing an Audience
Quality over Quantity
Measuring the Size of Your Audience
Value Your Audience
What Interests Your Audience
What Community Means to People
Bring a Campfire
Connecting People Is Key
The Time in Between Is Important
You Are a Media Company
Make Your Buyer the Hero
Sailing the High C's of Audience Building
Sharing
The Value of Content Curation
Sharing as a Practice
Building Interest
You Are a Magazine Publisher
Commenting on What You Share
What Does Your Magazine Look Like?
Two Resources to Help with Your Sharing
A Sharing Workflow
Can Sharing Add Direct Business Value?
Power Plays in Google+
John Herman: The Hangout Entertainer
Michael Dell: The Wide Open CEO
Muhammad Yunus: Changing the World
Mark Horvath: Handing Out Pizza, Socks, and Hope
Robert Scoble and Rackspace
My Power Plays
Setting Up Your Business Page
The Look and Feel of the Business Pages
Rules for Business Pages
Coming Soon (or Already Here)
How Businesses Might Use These Pages
Interesting Business Pages of Note
The Corcoran Group: https://plus.google.com/ 106654503918907830147/posts
The Dallas Cowboys: https://plus.google.com/ 106281600940449244340/posts
Intel: https://plus.google.com/ 111660275132722215045/posts
Edelman Digital: https://plus.google.com/ 106069281351191490929/posls
Forbes: https://plus.google.com/ 116243183460563505245/posts
NASA: https://plus.google.com/ 102371865054310418159/posts
The Role of Your Business Page in Doing Business
A Robust Business Card
Feeling Lucky?
Home Bases, Outposts, and Search
Social Signals
Shifting Sands
How People Come to Matter
Serving Suggestions for Using Google+ to Improve Your Search Results
Use Your Profile
Taking Full Advantage of Google+ to Help Your Business
Stay Organic
Tactics
Searchability
Lead Generation
Informational Offerings
Lead Nurturing
Prospecting
Customer Service and Community Management
Direct Selling
Traffic Enhancement to Your Main Site
There's More
Recipes for Using GoogIe+
How to Find More People to Circle on Google+
How to Be Ready for Business on Google+
Promoting Yourself and Your Business on Google+
Hangouts on Google+: The Best Opportunity You Rarely Take
How to Use Google+ for Sales
How to Set Up Your Local Business on Google+
How to Use a Google+ Business Page to Your Best Advantage
The Personal Versus Business Page Recipe
Are There More Recipes You Want?
Next Steps
Starting Moves
Listening
Posting
Sharing
Video
Hangouts
Photos
Commenting
Business Pages
Some Final Thoughts
A Note About This Book
Interesting People to Circle on Google+
Additional Plus Starter Packs
Artists
Brands
Businesses
Celebs
Photographers
Other Sites and Resources to Check Out
Index
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