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| Introduction | |
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| How This Book Is Organized | |
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| Social Media Promotion Law: Contests and Sweepstakes | |
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| Online Endorsements and Testimonials: What Companies and Their Employees Can and Cannot Tweet, Blog, or Say | |
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| The [Mis]Use of Social Media in Pre-Employment Screening | |
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| Monitoring, Regulating, and Disciplining Employees Using Social Media | |
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| Social Media in Litigation and E-Discovery: Risks and Rewards | |
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| Managing the Legal Risks of User-Generated Content.! | |
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| The Law of Social Advertising | |
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| Trademark Protections from Brandjacking and Cybersquatting in Social Networks | |
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| Balancing Gamification Legal Risks and Business Opportunities | |
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| Social Media's Effect on Privacy and Security Compliance | |
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| Legal Guidelines for Developing Social Media Policies and Governance Models | |
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| Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges | |
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| Who Should Use This Book? | |
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| Features of This Book | |
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| A Quick Note about U.S. Legal System | |
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| Legal Disclaimer | |
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| Social Media Promotion Law: Contests and Sweepstakes | |
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| Online Promotions | |
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| Sweepstakes Laws | |
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| Contest Laws | |
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| Lottery Laws | |
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| Potential Legal Issues Associated With Public Voting | |
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| Keeping Social Media Promotional Campaigns Legal | |
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| Online Promotions Outside the United States | |
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| Sweepstakes Versus Illegal Online Gambling | |
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| Platform-Specific Guidelines | |
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| LinkedIn | |
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| Google+ | |
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| Twitter | |
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| Facebook | |
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| Online Endorsements and Testimonials: What Companies and Their Employees Can and Cannot Tweet, Blog, or Say | |
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| Fundamental Principles of Endorsements and Testimonials | |
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| Endorsement or Not? | |
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| Determining Liability | |
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| Making Necessary Disclosures | |
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| Hyperlinked Disclosures | |
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| General Rules for Disclosures | |
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| Disclosures in Social Media | |
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| Lessons Learned from FTC Investigative and Enforcement Actions | |
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| The [Mis]Use of Social Media in Pre-Employment Screening | |
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| The Fair Credit Reporting Act | |
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| Real-World Examples | |
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| FTC v. Social Intelligence Corp | |
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| FTC v. the Marketers of 6 Mobile Background Screening Apps | |
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| Robins v. Spokeo, Inc | |
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| Monitoring, Regulating, and Disciplining Employees Using Social Media | |
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| Employee Monitoring | |
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| Employer Regulation | |
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| Employee Discipline for Social Media Use | |
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| Ambulance Service Provider | |
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| Chicago Luxury Car Dealer | |
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| Advice Memoranda | |
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| Lawfully Disciplining Employees | |
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| Social Media in Litigation and E-Discovery: Risks and Rewards | |
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| E-Discovery of Social Media | |
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| The Stored Communications Act | |
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| Authenticating Social Networking Site Evidence at Trial | |
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| Managing the Legal Risks of User-Generated Content | |
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| Copyright in the Age of Social Media | |
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| Direct Infringement | |
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| Contributory Infringement | |
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| Vicarious Infringement | |
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| Digital Millennium Copyright Act | |
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| Defamation, Invasion of Privacy, and CDA Immunity | |
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| Limitations of CDA Immunity | |
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| The Law of Social Advertising | |
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| The FTC Act | |
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| Best Practices for Social Media Advertising | |
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| Section 43(a) of the Lanham Act | |
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| The CAN-SPAM Act of 2003 | |
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| The Children's Online Privacy Protection Act (COPPA) | |
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| COPPA Enforcement | |
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| Proposed Changes to COPPA | |
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| Summation | |
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| Trademark Protections from Brandjacking and Cybersquatting in Social Networks | |
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| Notable Cases of Brandjacking and Cybersquatting | |
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| Trademark Infringement Under the Lanham Act | |
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| The Anticybersquatting Consumer Protection Act (ACRA) | |
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| Post-Domain Path Names and the ACPA | |
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| Platform-Specific Trademark Enforcement Mechanisms | |
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| Twitter Policies | |
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| LinkedIn Policies | |
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| Facebook Policies | |
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| Uniform Domain Name Dispute Resolution | |
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| Balancing Gamification Legal Risks and Business Opportunities | |
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| Unfair and Deceptive Marketing Practices | |
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| FTC Guidelines on Endorsements | |
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| Legal Status of Virtual Goods | |
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| The Credit CARD Act of 2009 | |
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| Other Little-Known Laws Relating to Virtual Currencies | |
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| Location-Based Services | |
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| Designing a Precise Geolocation Data Security Plan | |
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| Social Media's Effect on Privacy and Security Compliance | |
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| Privacy Compliance | |
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| Security Compliance | |
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| Legal Guidelines for Developing Social Media Policies and Governance Models | |
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| Vital Corporate Social Media Policy Provisions | |
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| Recommended Social Media Marketing Policies | |
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| Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges | |
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| Table of Legal Authorities | |
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| Federal Statutes and Regulations | |
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| Case Law | |
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| Miscellaneous | |
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| The Federal Trade Commission Act of 1914 | |
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| (15 U.S.C. �� 41-58) (as amended) | |
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| The Lanham Act-Section 43(a) | |
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| (15 U.S.C. �� 1114(1) and 1125(a)) | |
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| The Anticybersquatting Consumer Protection Act (ACPA) | |
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| (15 U.S.C. � 1125(d) - Section 43(d) of Lanham Act) | |
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| Fair Credit Reporting Act (FCRA) | |
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| 15 U.S.C. � 1681 et seq.) | |
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| Electronic Funds Transfer Act (EFTA) | |
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| (15 U.S.C. �1693 et seq.) | |
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| Children's Online Privacy Protection Rule | |
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| (Title 16 C.F.R. 312) | |
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| FTC's Revised Guides Concerning Use of Endorsements and Testimonials in Advertising | |
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| (16 C.F.R. Part 255) | |
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| Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 | |
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| (15 U.S.C. � 7701 et seq.) | |
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| The Copyright Act | |
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| (17 U.S.C. �101 et seq.) | |
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| Online Copyright Infringement Liability Limitation Act (OCILLA) | |
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| (17 U.S.C. � 512) | |
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| Computer Fraud and Abuse Act | |
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| (18 U.S.C. � 1030) | |
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| Electronic Communications Privacy Act | |
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| (18 U.S.C. � 2701 et seq.) (Including the Stored Communications Act [SCA]) | |
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| National Labor Relations Act | |
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| (Pub.L. 74-198, 49 Stat. 449, 29 U.S.C. �� 151-169) (as amended) | |
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| The Unlawful Internet Gambling Enforcement Act of 2006 | |
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| (31 U.S.C. �� 5361-5366) | |
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| Communications Decency Act (CDA) of 1996 | |
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| (47 U.S.C. � 230) | |
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| Index | |