B2B Digital Marketing Using the Web to Market Directly to Businesses

ISBN-10: 0789748878
ISBN-13: 9780789748874
Edition: 2012 (Revised)
Authors: Michael Miller
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Description: This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller and John Coe thoroughly explain how to use each leading digital marketing vehicles to successfully market products and services to other  More...

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Book details

List price: $24.99
Copyright year: 2012
Publisher: Pearson Education
Publication date: 3/6/2012
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.100
Language: English

This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller and John Coe thoroughly explain how to use each leading digital marketing vehicles to successfully market products and services to other companies. B2B Digital Marketingis organized into three sections: Planning introduces each digital marketing vehicle and helps decision-makers choose the right vehicles for customer acquisition, sales conversion, and customer retention. Execution drills down to review each vehicle in depth: website marketing, search engine marketing, online advertising, email, blogs, social media marketing, audio and video marketing, online PR, and even mobile marketing Measurement and Refocus explains how to measure B2B digital marketing performance, refocus efforts based on results, and anticipate emerging developments in B2B digital marketing B2B Digital Marketingfills a huge gap in the marketplace: until now, all digital marketing books have been focused primarily or entirely on selling to consumers. Selling to businesses is fundamentally different, and B2B companies are searching for digital marketing solutions that work for them. This book delivers exactly what you're searching for.

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