Global Search Engine Marketing Fine-Tuning Your International Search Engine Results

ISBN-10: 078974788X
ISBN-13: 9780789747884
Edition: 2012
List price: $24.99 Buy it from $13.76
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Description: Topics covered in this book include global search marketing today, winners and losers in global search engine marketing, high rankings in search engines around the world, optimizing online press releases for global search media, global SEO for  More...

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Book details

List price: $24.99
Copyright year: 2012
Publisher: Pearson Education
Publication date: 3/2/2012
Binding: Paperback
Pages: 312
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English

Topics covered in this book include global search marketing today, winners and losers in global search engine marketing, high rankings in search engines around the world, optimizing online press releases for global search media, global SEO for mobile sites and apps, and mutilingual, multicultural web analytics.

Introduction
Can You Afford Not to Think Globally?
Search Engine Use Is Globalizing on a Grand Scale
Your Next Customer May Well Find You Online-from Outside the USA
Common Territory: Search Marketing Without Borders
Common Mistakes
Setting Goals and Measurements
Multilingual Keyword Research
Language Coverage: Universal Versus Local Penetration
Human Talent
Keyword Research Tools
Cultural Localization
Analyze Your Competition in Search Results
Tips for Multilingual Keyword Research and Competitive Analysis
Using Google Around the Globe
How to Show Google Where You Want to Be Seen
Country-Code Top-Level Domain - -ccTLD
The Language of Your Website's Content
Location Information on the Website
Inbound Links from Sites in the Country You Are Targeting
Google Places
Hosting
Geo-Location
Pay-Per-Click with Google AdWords Around the World
SEO for Organic Results in Google
Crawler-Friendly Website Architecture
Attracting Good Links
Optimizing for Universal Search Results Pages
Analytics
Tips for Global Search Marketing in Google
China, Hong Kong, and Taiwan
Profile of China Online
Search Media in China
Common Mistakes
Pay-Per-Click (PPC) Advertising
Organic Visibility
Analytics
Press Releases
Tips for Search Marketing in China
Profile of Hong Kong Online
Search Media in Hong Kong
Tips for Search Marketing in Hong Kong
Profile of Taiwan Online
Search Media in Taiwan
Tips for Search Marketing, in Taiwan
Japan
Profile of Japan Online
Search Media in Japan
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Public Relations
Search Marketing Tips for Japan
Russia
Profile of Russia Online
Search Media in Russia
Most Common Mistakes
Russian Language Issues
Pay-Per-Click
Organic Search
Analytics
Public Relations
Search Marketing Tips for Russia
United Kingdom
Profile of the United Kingdom Online
Search Media in the United Kingdom
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online PR
Search Marketing Tips for the United Kingdom
Germany
Profile of Germany Online
Search Media in Germany
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Public Relations
Search Marketing Tips for Germany.
South Korea
Profile of South Korea Online
Search Media in South Korea
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online PR
Tips for Search Marketing In Korea
India
Profile of India Online
Search Media in India
Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online PR
Tips for Search Marketing in India
Nordic Countries
Profile of Denmark Online
Search Media in Denmark
Profile of Finland Online
Search Media in Finland
Profile of Norway Online
Search Media in Norway
Profile of Sweden Online
Search Media in Sweden
Common Mistakes
Pay-Per-Click
Organic Search
Press Releases
Analytics
Search Marketing Tips for Scandinavia
Netherlands
Profile of the Netherlands Online
Search Media in the Netherlands
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online Public Relations
Search Marketing Tips for the Netherlands
France
Profile of France Online
Search Media in France
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online Public Relations
Search Marketing Tips for France
Spain
Profile of Spain Online
Search Media in Spain
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online Public Relations
Search Marketing Tips for Spain
Italy
Profile of Italy Online
Search Media in Italy
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online PR
Search Marketing Tips for Italy
Canada
Profile of Canada Online
Search Media in Canada
Common Mistakes
Pay-Per-Click
Organic Search
Public Relations
Analytics
Search Marketing Tips for Canada
Brazil
Profile of Brazil Online
Search Media in Brazil
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online Public Relations
Search Marketing Tips for Brazil
South America: Spanish-Speaking Markets
Profile of Spanish-Speaking Latin America Online
Search Media in Latin America
Most Common Mistakes
Profile of Argentina Online
Search Media in Argentina
Profile of Colombia Online
Search Media in Colombia
Profile of Venezuela Online
Search Media in Venezuela
Profile of Chile Online
Search Media in Chile
Profile of Peru Online
Search Media in Peru
Pay-Per-Click (PPC) Advertising in Latin America
Organic Search
Analytics
Online PR
Search Marketing Tips for Latin America
Mexico
Profile of Mexico Online
Search Media in Mexico
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online Public Relations
Tips for Search Marketing in Mexico
Singapore
Profile of Singapore Online
Search Media in Singapore
Most Common Mistakes
Pay-Per-Click
Organic Search
Online PR
Web Analytics
Tips for Search Engine Marketing in Singapore
Middle Eastern and North African Countries
Profile of MENA Online
Search Marketing Media in the Middle East and North Africa
Most Common Mistakes
Pay-Per-Click
Organic Search
Analytics
Online PR
Search Marketing Tips in MENA.
Appendixes
SEO/SEM Resources
Google Countries and Domains
Index
Online Appendix
Internet and Search Engine Usage By Country

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