| |
| |
| Introduction | |
| |
| |
| |
| Can You Afford Not to Think Globally? | |
| |
| |
| Search Engine Use Is Globalizing on a Grand Scale | |
| |
| |
| Your Next Customer May Well Find You Online-from Outside the USA | |
| |
| |
| |
| Common Territory: Search Marketing Without Borders | |
| |
| |
| Common Mistakes | |
| |
| |
| Setting Goals and Measurements | |
| |
| |
| Multilingual Keyword Research | |
| |
| |
| Language Coverage: Universal Versus Local Penetration | |
| |
| |
| Human Talent | |
| |
| |
| Keyword Research Tools | |
| |
| |
| Cultural Localization | |
| |
| |
| Analyze Your Competition in Search Results | |
| |
| |
| Tips for Multilingual Keyword Research and Competitive Analysis | |
| |
| |
| Using Google Around the Globe | |
| |
| |
| How to Show Google Where You Want to Be Seen | |
| |
| |
| Country-Code Top-Level Domain - -ccTLD | |
| |
| |
| The Language of Your Website's Content | |
| |
| |
| Location Information on the Website | |
| |
| |
| Inbound Links from Sites in the Country You Are Targeting | |
| |
| |
| Google Places | |
| |
| |
| Hosting | |
| |
| |
| Geo-Location | |
| |
| |
| Pay-Per-Click with Google AdWords Around the World | |
| |
| |
| SEO for Organic Results in Google | |
| |
| |
| Crawler-Friendly Website Architecture | |
| |
| |
| Attracting Good Links | |
| |
| |
| Optimizing for Universal Search Results Pages | |
| |
| |
| Analytics | |
| |
| |
| Tips for Global Search Marketing in Google | |
| |
| |
| |
| China, Hong Kong, and Taiwan | |
| |
| |
| Profile of China Online | |
| |
| |
| Search Media in China | |
| |
| |
| Common Mistakes | |
| |
| |
| Pay-Per-Click (PPC) Advertising | |
| |
| |
| Organic Visibility | |
| |
| |
| Analytics | |
| |
| |
| Press Releases | |
| |
| |
| Tips for Search Marketing in China | |
| |
| |
| Profile of Hong Kong Online | |
| |
| |
| Search Media in Hong Kong | |
| |
| |
| Tips for Search Marketing in Hong Kong | |
| |
| |
| Profile of Taiwan Online | |
| |
| |
| Search Media in Taiwan | |
| |
| |
| Tips for Search Marketing, in Taiwan | |
| |
| |
| |
| Japan | |
| |
| |
| Profile of Japan Online | |
| |
| |
| Search Media in Japan | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Public Relations | |
| |
| |
| Search Marketing Tips for Japan | |
| |
| |
| |
| Russia | |
| |
| |
| Profile of Russia Online | |
| |
| |
| Search Media in Russia | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Russian Language Issues | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Public Relations | |
| |
| |
| Search Marketing Tips for Russia | |
| |
| |
| |
| United Kingdom | |
| |
| |
| Profile of the United Kingdom Online | |
| |
| |
| Search Media in the United Kingdom | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Search Marketing Tips for the United Kingdom | |
| |
| |
| |
| Germany | |
| |
| |
| Profile of Germany Online | |
| |
| |
| Search Media in Germany | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Public Relations | |
| |
| |
| Search Marketing Tips for Germany. | |
| |
| |
| |
| South Korea | |
| |
| |
| Profile of South Korea Online | |
| |
| |
| Search Media in South Korea | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Tips for Search Marketing In Korea | |
| |
| |
| |
| India | |
| |
| |
| Profile of India Online | |
| |
| |
| Search Media in India | |
| |
| |
| Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Tips for Search Marketing in India | |
| |
| |
| |
| Nordic Countries | |
| |
| |
| Profile of Denmark Online | |
| |
| |
| Search Media in Denmark | |
| |
| |
| Profile of Finland Online | |
| |
| |
| Search Media in Finland | |
| |
| |
| Profile of Norway Online | |
| |
| |
| Search Media in Norway | |
| |
| |
| Profile of Sweden Online | |
| |
| |
| Search Media in Sweden | |
| |
| |
| Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Press Releases | |
| |
| |
| Analytics | |
| |
| |
| Search Marketing Tips for Scandinavia | |
| |
| |
| |
| Netherlands | |
| |
| |
| Profile of the Netherlands Online | |
| |
| |
| Search Media in the Netherlands | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online Public Relations | |
| |
| |
| Search Marketing Tips for the Netherlands | |
| |
| |
| |
| France | |
| |
| |
| Profile of France Online | |
| |
| |
| Search Media in France | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online Public Relations | |
| |
| |
| Search Marketing Tips for France | |
| |
| |
| |
| Spain | |
| |
| |
| Profile of Spain Online | |
| |
| |
| Search Media in Spain | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online Public Relations | |
| |
| |
| Search Marketing Tips for Spain | |
| |
| |
| |
| Italy | |
| |
| |
| Profile of Italy Online | |
| |
| |
| Search Media in Italy | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Search Marketing Tips for Italy | |
| |
| |
| |
| Canada | |
| |
| |
| Profile of Canada Online | |
| |
| |
| Search Media in Canada | |
| |
| |
| Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Public Relations | |
| |
| |
| Analytics | |
| |
| |
| Search Marketing Tips for Canada | |
| |
| |
| |
| Brazil | |
| |
| |
| Profile of Brazil Online | |
| |
| |
| Search Media in Brazil | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online Public Relations | |
| |
| |
| Search Marketing Tips for Brazil | |
| |
| |
| |
| South America: Spanish-Speaking Markets | |
| |
| |
| Profile of Spanish-Speaking Latin America Online | |
| |
| |
| Search Media in Latin America | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Profile of Argentina Online | |
| |
| |
| Search Media in Argentina | |
| |
| |
| Profile of Colombia Online | |
| |
| |
| Search Media in Colombia | |
| |
| |
| Profile of Venezuela Online | |
| |
| |
| Search Media in Venezuela | |
| |
| |
| Profile of Chile Online | |
| |
| |
| Search Media in Chile | |
| |
| |
| Profile of Peru Online | |
| |
| |
| Search Media in Peru | |
| |
| |
| Pay-Per-Click (PPC) Advertising in Latin America | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Search Marketing Tips for Latin America | |
| |
| |
| |
| Mexico | |
| |
| |
| Profile of Mexico Online | |
| |
| |
| Search Media in Mexico | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online Public Relations | |
| |
| |
| Tips for Search Marketing in Mexico | |
| |
| |
| |
| Singapore | |
| |
| |
| Profile of Singapore Online | |
| |
| |
| Search Media in Singapore | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Online PR | |
| |
| |
| Web Analytics | |
| |
| |
| Tips for Search Engine Marketing in Singapore | |
| |
| |
| |
| Middle Eastern and North African Countries | |
| |
| |
| Profile of MENA Online | |
| |
| |
| Search Marketing Media in the Middle East and North Africa | |
| |
| |
| Most Common Mistakes | |
| |
| |
| Pay-Per-Click | |
| |
| |
| Organic Search | |
| |
| |
| Analytics | |
| |
| |
| Online PR | |
| |
| |
| Search Marketing Tips in MENA. | |
| |
| |
| Appendixes | |
| |
| |
| |
| SEO/SEM Resources | |
| |
| |
| |
| Google Countries and Domains | |
| |
| |
| Index | |
| |
| |
| Online Appendix | |
| |
| |
| |
| Internet and Search Engine Usage By Country | |