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| Preface | |
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| Acknowledgments | |
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| Introduction | |
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| Defining Cultural Tourism | |
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| Conceptualizing Cultural Tourism--A Thematic Approach | |
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| The Key Issue: Linking Cultural Heritage Management and Tourism Management | |
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| Challenges in Achieving Sustainable Cultural Tourism | |
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| Introduction | |
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| Culture and Tourism--Collaborators or Competitors? | |
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| The Independent Evolution of Tourism and Cultural Heritage | |
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| Seven Possible Relationships Between Tourism and Cultural Heritage Management | |
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| The Consequences | |
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| The Solution? | |
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| How Tourism Works | |
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| Introduction | |
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| The Nature of Tourism | |
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| Attractions Drive Tourism | |
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| Factors Influencing Visitation Levels | |
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| Tourist Behavior | |
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| Cultural Tourism | |
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| Conclusion | |
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| Cultural Heritage Management | |
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| Introduction | |
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| Core Concepts | |
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| Cultural Heritage Management and Tourism | |
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| Negative and Positive Impacts of Tourism | |
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| Conclusion | |
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| Tangible Heritage | |
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| Introduction | |
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| Process-Driven Conservation of Tangible Cultural Heritage | |
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| The Scope of Tangible Heritage Assets | |
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| Cultural Significance of Heritage Assets | |
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| Authenticity | |
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| Tourism, Authenticity, and Commodification | |
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| Visitor Accessibility to Tangible Heritage Assets | |
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| Consultation As an Important Element of the Management Process | |
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| Intangible Heritage and Its Management | |
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| Introduction | |
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| Recognition of Intangible Cultural Heritage Management | |
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| Intangible Heritage Assets--Management and Tourism Issues | |
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| Authenticity and Cultural Space | |
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| Tourism and Changes to Intangible Heritage | |
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| Culturally Appropriate and Sustainable Use of Assets | |
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| Stakeholder Consultation in Setting Management Priorities | |
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| Cultural Tourism Products--A Regional Perspective | |
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| Introduction | |
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| Products | |
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| Benefits of Adopting a Marketing Approach to Product Development | |
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| Hierarchy of Attractions | |
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| Developing Cultural Tourism Attractions | |
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| Conclusions | |
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| Commodification, Environmental Bubbles, and Cultural Tourism Products | |
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| Introduction | |
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| Consumption--Strangeness versus Familiarity and the Environmental Bubble | |
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| Creating Cultural Tourism Products or Attractions | |
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| Tactics | |
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| Conclusions | |
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| The Cultural Tourism Market: A Cultural Tourism Typology | |
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| Introduction | |
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| Who Are Cultural Tourists? | |
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| A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists | |
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| Five Types of Cultural Tourists | |
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| Testing the Model: Hong Kong As a Case Study | |
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| Implications for Cultural Tourism | |
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| Gatekeepers | |
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| Introduction | |
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| Using Cultural and Heritage Assets to Brand a Destination | |
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| The Role of Gatekeepers in Conveying Messages | |
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| Effect of Many Gatekeepers on the Message Passed to the Tourist | |
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| Assessment | |
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| Introduction | |
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| Assessing the Tourism Potential of Assets | |
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| Considering the Wider Context | |
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| Understanding the Asset in Its Setting | |
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| Asset Specific Issues: "Place" and Cultural Spaces | |
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| Stakeholder and Consultation Issues | |
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| People, Skills, and Financial Resources | |
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| Conclusions | |
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| Asset Auditing and Planning | |
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| Introduction | |
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| An Audit Model | |
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| An Audit Procedure | |
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| Testing the Procedure--Hong Kong | |
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| Planning | |
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| Marketing | |
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| Introduction | |
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| Marketing As a Management Tool | |
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| Unique Features of Marketing in Cultural Tourism | |
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| Thinking Strategically | |
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| Sustainable Competitive Advantages | |
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| Role of Research | |
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| Putting It Together--The Marketing Plan | |
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| The Four Ps--The Marketing Mix | |
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| Conclusions | |
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| Presentation and Management of Heritage Assets | |
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| Introduction | |
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| Reinvestment of Revenue in Conservation As One Benefit of Tourism | |
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| Fees and Levies Raised at the Source | |
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| Epilogue | |
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| References | |
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| Index | |